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33Fuel
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==Idea== <vimeo>527286242</vimeo> '''The problem''' Artificial products dominate sports nutrition yet consumers increasingly want healthier, natural alternatives. 33Fuel’s mission is building a fitter future with the best natural sports nutrition and a focus on sustainability. '''The solution''' As a digitally native brand not beholden to costly retailer margins, we spend more on ingredients for improved products made to our own unique natural formulas. This allows us to maintain competitive retail prices in a £1bn market, forecast to almost double by 2024. '''The results''' We have won multiple awards, including Health Product of the Year and Best Meal Replacement (beating some of the biggest nutrition brands), been featured in leading fitness and mainstream media, and our tribe grows daily. With over 10,000 orders, 100s of 5-star customer reviews, 12,000 email subscribers and a podcast with +65k plays, we can see we're on the right track. Meanwhile in elite sport, 33Fuel has attracted superstar shareholders including 4x Ironman triathlon World Champion Chrissie Wellington OBE and superstar customers including Tour de France winner Sir Bradley Wiggins. '''What’s next''' Having built a business & team capable of much greater volume while establishing early traction via word of mouth, we're raising funds for marketing to accelerate sales as we build the sports nutrition business of tomorrow.
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