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==Team== To capitalise on the opportunity and build on a new sport, brand & business; we're investing in product development, marketing, distribution, partnerships & evolving our scalable routes & events model. Our team has the experience & ability: Tom Watt, Creative Director: D&AD award winning Art Director with experience across fashion, art & architecture, leading creative direction for global brands including Proenza Schouler, alongside magazine titles ArtReview, Wallpaper* & PORT. Will Watt, Managing Director (part time): 10 years in marketing, comms & publishing, working for the BBC, NME & Viz Comic, now Director of โState of Lifeโ, an organisation which measures wellbeing economics for orgs like Swim England, the LTA, Parkrun, the FA & Sport England. Named advisor on 2021 Treasury Supplementary guidance on wellbeing measurement. Neil Robinson, Exec Director (part time): COO of Pearson Cycles, where he helped to successfully secure funding for this startup. Avising on profitably grow marketing, operations, product & distribution. Jenny Scott, PR & Comms (part time): Jenny generated all coverage for Above Below including BBC One, Sunday Times, Guardian, Trail. We have a network of friends, family, fans & professional investors from banking, law & tech. We're able to draw on this to source relevant expertise at key stages of development e.g. patent & legal advice, European distribution. [[Category:Thesis]] [[Category:Equities]] __INDEX__
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