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Advanced Micro Devices, Inc.
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== Products == AMD operates within sectors of the technology industry with products and services based on semiconductors such as CPU, GPU, AI, Cloud computing, and software to complement its hardware. === Central Processing Unit (CPU): === AMD is one of the biggest and most dangerous competitors to Intel in the CPU market. Its rapidly growing marketshare is directly eating into Intel's dominance. In 2022, AMD's x86 CPU marketshare rose 6.9% to 34.6% and Intel's fell 6.9% to 65.4% AMD developed the ‘Zen’ Architecture for CPUs, introducing a new era of ‘chiplet' architecture, making it easier to create CPUs with more cores while maintaining performance and efficiency, with their most extreme example being the EPYC 9754 processor, having 128 cores. AMD offers a range of processors with processing powers suitable for various applications such as low power laptop chips, personal desktops, workstations, embedded systems, servers, and datacentres. Their lineup of Ryzen 3, 5, 7 and 9 are built for gaming, rendering, design, and video editing. EPYC and Threadripper processors however, are purpose built for servers and datacenters, with much higher performance and bandwidth. === Graphics Processing Unit (GPU): === AMD possesses 15% of the market share in the first quarter of 2023, remaining NVIDIA’s biggest competitor. The company offers the GPUs under the AMD Radeon Graphics, best known for applications in gaming, content creation, graphic design, and CAD. Some of the lineups include the Radeon RX 7000s cards, Radeon Pro W7000 series cards for rendering and workstations. Mobile versions of the GPUs have also been produced for use inside Laptops. === Accelerators: === AMD offers Data Processing Unit (DPU), GPU, and Adaptive Accelerators for datacenters and servers. The acquisition of Pensando allows AMD to offer DPU processors under the same name. The AMD Instinct accelerators are GPU accelerators specialised in handling AI-accelerated processing and High-performance computing. The Alveo cards are a solution for high performance computing, video decoding, and machine learning. Alveo V70 is fitted with AI engines for video analytics and language processing applications. As the Adaptive accelerators are specialised for specific tasks, allowing for faster execution and lead to enhanced performance and efficiency, and reduced bottlenecking in systems. === Embedded systems: === Processors such as Ryzen Embedded 5000 series and EPYC Embedded Processors are used in applications such as Advanced Driver Assistance Systems (ADAS) and automated driving in the automotive industry, Electric vehical charging systems in industrial industry, Firewalls and switching and routing in Networking, and processing in enterprise and cloud storages. === System on Chip Products: === Semi-customisable SoC solutions are custom designed in collaboration with other companies for specific purposes. Famous examples are the Xbox and Playstation consoles, with SoC developed in partnership with Microsoft and Sony respectively. Use of AMD Radeon DNA (RDNA) 2 architecture within Samsung’s Exynos 2200 for smartphones have also been revealed. It possesses the AMD Infinity Cache technology, which adds a new larger L3 cache, and reduces latency and power consumption.
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