Editing AgriTech - Farm 4.0

Fieldmargin empowers the world’s farmers to make better decisions, saving them time and money. As the “operating system of the connected farm”, it centralises all farm data into its easy-to-use app.

== Summary<ref name=":0">Source: the company.</ref> ==

* Over 20,000 users across 4 continents
* 1500+ subscribers delivering £254k in ARR
* Pipeline of £400k ARR from “multi-farm” customers
* Built to integrate with next-gen farming technology
* Deep industry and tech experience from management team of startup veterans

== Operations<ref name=":0" /> ==
Fieldmargin has created a next generation farm management platform for the global farming industry, uniquely managing both crops and livestock. With over 20,000 self-serve users worldwide, their SaaS solution enables farmers to digitise their records so they have everything they need to run their farm at their fingertips.

With the ‘living map of the farm’ at its core, Fieldmargin is constantly improving and adding to its focussed feature set. With better contextual information farmers can make better decisions, confident that all the records they need for any inspections are safely stored. Better decision-making and planning reduces stress, saves time and increases profitability.

== The Market<ref name=":0" /> ==
The agriculture industry is the least digitised in the world. Farming has been slow to adopt modern software solutions - most farmers still use pen and paper or, at best, spreadsheets and legacy software. According to a 2020 report by McKinsey & Co., technological connectivity in agriculture is the key to unlocking $500 billion in global GDP by 2030.

2 to 500 hectare farms produce 55% of global calories. These 60 million SMBs need to improve their productivity and sustainability to meet the pressures of increasing costs, population growth, climate change, geopolitical tensions and declining soil health. High quality data will become the lifeblood of any successful farming operation.

== Traction<ref name=":0" /> ==
Fieldmargin is trusted by thousands of farmers, from smallholders to large groups who rely on features including:

● farm mapping

● using satellite imagery with NDVI analysis to monitor field health

● per-field reporting of costs and profitability

● streamlined livestock management

● managing data logging and pesticide compliance

The team has built API endpoints into the platform, enabling integration with other tech such as the UK’s Rural Payments Agency, John Deere Operations Center, and Drone Deploy.

Fieldmargin is used by over 20,000 farmers globally and they’ve used the platform to map 46 million hectares of land. The company saw an 8% jump in revenues in April with a total of 1,520 paying subscribers contributing to their £254k ARR.

== Future milestones<ref name=":0" /> ==
This next phase will concentrate on expanding beyond individual farm customers to a new “multi-farm” customer type. These large agri-businesses are using the platform’s tools to serve their members better. Recent examples include a crop insurer in California and a South African sugarcane governing body. With three multifarm deals in the pipeline, representing over £400k ARR, Fieldmargin is on track to breeze through its £1m ARR target next year.

Whilst also further optimising the self-serve go-to-market, this fundraise will take Fieldmargin to a Series-A raise in 12-15 months’ time.

== The Team<ref name=":0" /> ==
The Fieldmargin team have incorporated farming nous with technological expertise to deliver the next generation in farm management tools.

==== Co-founder & CEO: Rob Carter ====
Having qualified as an accountant with Ernst & Young Entrepreneurial Services, Rob served as Director for one of his clients before moving into the startup world where he holds C-level positions with various companies.

==== Co-founder: Mark Faure Walker ====
Mark is an arable farmer who combined his experience as a software engineer, having worked for the likes of Moshi Monsters and Gamesys, to design the Fieldmargin platform.

==Risks==
As with any investment, investing in Fieldmargin carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Fieldmargin is higher than in a company that's trading on a public market.
===Early-stage investment===
Fieldmargin is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.
===Illiquid investment===
The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Fieldmargin investment opportunity is considered to be higher risk than more liquid companies.

== References and notes ==