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Airbnb Inc.
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==Competition== Airbnb operates in a highly competitive environment. As Airbnb seeks to expand its community globally, it faces competition in attracting Hosts and guests. '''Competition for Hosts''' The company competes to attract and retain Hosts to and on its platform to list their homes and experiences, as Hosts have a range of options for doing so. Airbnb competes for Hosts based on many factors including the volume of bookings generated by guests, ease of use of its platform, the service fees it charges, Host protections, such as those included in AirCover, and its brand. Airbnb believes that Hosts can earn more per night on its platform than other travel platforms due to its guest demand, its host tools that empower hosts to be successful, and its community built on trust and human interaction. '''Competition for Guests''' Airbnb competes to attract and retain guests to and on its platform, as guests have a range of options to find and book accommodations and experiences. It competes for guests based on many factors, including unique inventory and availability of listings, the value and all-in cost of Host offerings on its platform relative to other options, its brand, ease of use of its platform, the trust and safety of its platform, and community support. Throughout the COVID-19 pandemic, the company has also competed based on the availability of inventory close to where guests live and in non-urban markets, as well as the perceived safety and cleanliness of listings on its platform. Its competitors include: * Online travel agencies (OTAs), such as Booking Holdings (including the brands Booking.com, KAYAK, Priceline.com, and Agoda.com); Expedia Group (including the brands Expedia, Vrbo, HomeAway, Hotels.com, Orbitz, and Travelocity); Trip.com Group (including the brands Ctrip.com, Trip.com, Qunar, Tongcheng-eLong, and SkyScanner); Hopper; Meituan Dianping; Fliggy (a subsidiary of Alibaba); Despegar; MakeMyTrip; and other regional OTAs; * Internet search engines, such as Google, including its travel search products; Baidu; and other regional search engines; * Listing and meta search websites, such as TripAdvisor, Trivago, Mafengwo, AllTheRooms.com, Hometogo, Holidu, and Craigslist; * Hotel chains, such as Marriott, Hilton, Accor, Wyndham, InterContinental, OYO, and Huazhu, as well as boutique hotel chains and independent hotels; * Property management companies, such as Vacasa, Sonder, Inspirato, Evolve, Awaze, and other regional property management companies; * Chinese short-term rental competitors, such as Tujia, Meituan B&B, and Xiaozhu; and * Online platforms offering experiences, such as Viator, GetYourGuide, Klook, Traveloka, and KKDay. Airbnb believes it competes favourably based on multiple factors, including the differentiated breadth and depth of stays and experiences offered on Airbnb, its global scale and geographic reach, the strength and loyalty of its Host and guest community, its brand, organic traffic, its platform functionality, including community support, payments, and Host protections, and the extensibility of its platform.
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