Editing Almond Impact

==Summary==

Almond’s mission is to empower millions of people to reach carbon Net-Zero by 2030, via a simple platform that helps individuals and businesses understand, reduce and offset their carbon footprint. Its app with carbon analytics from WWF has 2,400+ users. The company has raised £870k to date from investors.

* C-Suite has achieved multiple exits with 40+ years combined experience
* 52 paying brand affiliates signed-up, we estimate they have 7 million+ customers combined
* Brands include Interrail, Monica Vinader, JoJo Maman Bebe, The Body Shop
* £870k raised to date from Angel + Institutional + Foundation investors

==Idea==

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'''Why We Created Almond'''

70% of the global population are concerned about climate change but we estimate that only <0.1% know their carbon footprint - and even fewer offset it.

Almond is a platform that empowers individuals and businesses to easily understand, reduce and offset their carbon footprint - and become carbon balanced.

Our free app turns spending into a force for good, by automatically planting and protecting trees whenever purchases are made with our responsible brand partners via a connected bank card.

'''The Market Opportunity'''

The green economy market capitalization is $4 trillion, and is projected to reach $12 trillion in savings and revenue by 2030. Meanwhile the offset market was $300 million in 2018 having grown over 140-fold in 10 years. We believe Almond is well-positioned to be at the forefront of these rapidly growing markets.

'''Why Almond?'''

·Our business model includes three core revenue streams: commission on consumer purchases, SaaS brand membership and offsetting products for businesses and individuals.

* Partnered with WWF, Stockholm Environment Institute to provide carbon analytics & we are speaking with two Challenger Banks to enroll their customers to our platform.
* Member of Hatch CoLab's SDG Accelerator, selected from 1,000+ impact projects.

Join us in this green revolution and become a shared owner in our vision.

==Team==

Our C-suite has over 40 years of relevant experience, with a mix of complementary backgrounds in sales, marketing, platform and software development. Our whole team has been brought together by a shared passion to make a positive difference in the fight against climate change.

Oliver Bolton, CEO: 12 years experience in the FMCG sector. Developed 3 health drink brands (1 exited), co-founded VITL (a leading health app & Crowdcube Alumni). Winner of Virgin VOOM award.

Rory O'Grady, CPO: 8+ years developing disruptive platforms. Founded The World Weekly, N-Stream and co-founded Essential Parent and Comufy (exited to King). Awarded Google DNI grant.

Mike Panayotov, CTO: 16 years experience developing software across multiple programming languages for international companies.

Lorenzo Curci, CCO: 5 years experience as founder of Huez a luxury sportswear brand sold internationally. 7 years experience at Credit Suisse as Head of EMEA Trade Support.

Maddie Drake, Research Associate: Oxford Masters graduate in Environmental Change

Veselin Stamenov: Senior Software Engineer

Lora Yacheva: Head of Design

Boris Jelev: Back End Developer