Summary

Alpkit is a premium multi-activity outdoor and bike direct-to-customer brand. Agile, vibrant and sustainable. We’re digital-first inspiring and connecting customers online and in our stores. Profitable and growing at 54% compound annual rates since 2014. Voted TGO's Online Retailer of the Year in 2019 for a record 6th time.

Fast growing direct-to-consumer global brand with four retail stores
191k customers in total, 103k served in the last 12 months
>20% like-for-like online sales and EBITDA growth in lockdown
Proudly co-founder owned. Funded by founders and bank borrowings only

=Idea

Technical outdoor gear is overpriced. Our aim is simple: use digital technology and change the UK outdoor industry by uniting the design quality of a performance sports brand with the customer service of a specialist store. We have been recognised as the UK's only premium multi-activity performance outdoor brand. Our supply chain is shorter, our price-tag sharper.

It is our love of the outdoors that defines all we do: responsible, expert, determined & fair.

Founded in 2004 we've years of award-winning products and have grown more than 10 x since August '14. Employing 85 staff with £7.1m sales & £500k EBITDA in the year to Oct ‘19. Online sales and EBITDA are up >20% in lockdown. The loyalty of our customers, resilience of our team and trading agility prove our business model is strong.

Our charity, Alpkit Foundation, has given to over 650 projects to help get people outside. Our own factory helped to make NHS scrubs.

We've been acknowledged as the first UK outdoor brand to publish a comprehensive Sustainability Report and won Responsible Finance Microentrepreneur Award in 2018.

We are proudly independent and invite you to join us enabling Alpkit to:

Improve our web to grow sales worldwide
Invest in our team and continue to design great quality products that matter
Open 2 Alpkit stores a year until we have 12
Achieve a world-class sustainability record using the B Corp framework

Team

Alpkit is rare amongst smaller founder-led businesses. We have built an ambitious professional management team beyond the founder group. We’ve experience of growing businesses and built teams, established processes and developed systems that mean we have the capability to grow.

We are a team 85 strong with 45 staff in stores and customer service, 10 makers in our factory and building bikes, 6 in our warehouse and 24 designers, buyers, marketers, HR, finance and IT professionals.

Colin Fisher: Chairman

MD and Chairman of Rohan the direct-to-consumer travel brand that operates in a similar way to Alpkit
Grew Rohan from £10m to £26m with an exit to H Young in 2016

David Hanney: CEO and Co-founder

Invested and joined as CEO in 2014
Formerly CFO at GO Outdoors when GO grew from 3 to 40 stores and £140m sales that delivered 37.2 times return to YFM Fund Managers
Qualified 'Big 4' accountant and trained with Ernst & Young

Nick Smith: MD and Co-founder

Design Director at Equip Outdoor Technologies (owner of Rab and Lowe Alpine brands amongst others)
Quit Equip in 2004 to start Alpkit

Rob Savin: Marketing Director

Head of Digital for two divisions of the Co-op

Col Stocker: Co-founder and director

Creative force, visual representation and wordsmith

Kenny Stocker: Co-founder and director

Custodian of our ‘Alpkit’ brand and ‘Go Nice Places Do Good Things’