Editing Altwork
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== Problem == | == Problem == | ||
'''Mainstream workstations debilitate our minds & bodies''' | |||
Sitting is the new smoking, and sedentary work increases the risk of both chronic illnesses and premature death—reducing worker wellbeing and productivity, and increasing healthcare spending. | Sitting is the new smoking, and sedentary work increases the risk of both chronic illnesses and premature death—reducing worker wellbeing and productivity, and increasing healthcare spending. | ||
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== Solution == | == Solution == | ||
'''Solving a critical need for ergonomic workspaces''' | |||
Did you know the average career consists of approximately 80,000 hours spent working? | Did you know the average career consists of approximately 80,000 hours spent working? | ||
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== Customers == | == Customers == | ||
'''For the focus, achievement, & wellness of professionals''' | |||
Our bodies hurt from years of sitting at our desks, and for many of us, it’s hard to stay motivated and focused working from home. In addition to chronic back pain and fatigue from prolonged sitting, it’s easy to feel isolated and unwell when even our human interactions take place on our screen. | Our bodies hurt from years of sitting at our desks, and for many of us, it’s hard to stay motivated and focused working from home. In addition to chronic back pain and fatigue from prolonged sitting, it’s easy to feel isolated and unwell when even our human interactions take place on our screen. | ||
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== Business model == | == Business model == | ||
'''A simple, flexible & profitable D2C model''' | |||
We’re proud to have been called the “Tesla of desks.” Altwork products are seen as so much more than just a table and chairs—our customers are obsessed with how the ergonomic setup empowers them to have a long and healthy career. For some Altworkers, our products are the only way they can work a full day without pain. | We’re proud to have been called the “Tesla of desks.” Altwork products are seen as so much more than just a table and chairs—our customers are obsessed with how the ergonomic setup empowers them to have a long and healthy career. For some Altworkers, our products are the only way they can work a full day without pain. | ||
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== Market == | == Market == | ||
'''We’re supporting the seismic shift to hybrid work''' | |||
With pre-pandemic work structures likely to become a relic of the past, hybrid work—spending time both working at the office and from home—is growing for digital workers, and this is just the beginning of a massive shift in how we work. | With pre-pandemic work structures likely to become a relic of the past, hybrid work—spending time both working at the office and from home—is growing for digital workers, and this is just the beginning of a massive shift in how we work. | ||