Editing Applaudable

Revolutionizing how we shop and connect, with social search

==Summary==

Disrupting the $177B social media advertising market.

Facilitates awareness, recognition, and sharing of the experiences that give life meaning.

100K users initially projected by April 2022 launch

* More than Instagram at the same development stage.
* 3x greater than Clubhouse’s monthly average over their first 6 months – Clubhouse was valued at $100M on a smaller user base, compared to our $35M valuation.
* Now trending to exceed our initial user projections by 200-300%.

Revenue generated from purchases originating on Applaudable through two business models:

* Our own ecommerce in select verticals. Moro.com, our first owned ecommerce platform, is already at a $4M run rate.
* Third party ecommerce which generates affiliate sales. 
* CEO is 3x founder Andrew Christodoulides.
* Board advisor Ben Uretsky founded $5B cloud firm Digital Ocean (NYSE:DOCN).

==Problem==

Social media is broken

Social Media’s ad-driven model promotes toxic, divisive content because it drives greater “engagement.”

Posts are often superficial, lacking actionable information that would make them useful to others. 

==Solution==

Applaudable: 

Social Media 3.0

Revolutionizing how we share and connect

Applaudable is a new social media platform focused on facilitating awareness, recognition, and sharing of the great experiences that give life meaning.

Like Instagram, experiences will be primarily distributed through a content feed.

However, rather than toxic, superficial "living my best life" posts, which offer little value beyond how the photo or user looks, Applaudable posts will recognize experiences users love or appreciate – people, objects, places, activities, or anything else. They will also include details that enable you to shop the photo or emulate the experience. 

Further, embedded data within each post will enable our "Social Search" functionality, allowing users to search based on the authentic experiences of other users with similar tastes and interests. 

So the next time you are searching for a chandelier, you'll see photos of homes from people whose style you love. 

Or when you're searching for restaurants, you'll see the favorites from people whose taste you love. 

And you'll be able to shop any items or make a reservation directly from the post.

== Product ==

Applaudable site preview

* "Applaud" any experience, product, or destination
* Browse and shop what's been "Applauded" by the people whose taste you love.
* Growing faster than the Clubhouse at the same development stage.

== Business model ==

We will generate revenue from purchases originating on Applaudable through two separate business models: Marketplace and Affiliate.

== Market ==

We believe we can disrupt the $177B social media advertising market.

Our transaction-based affiliate model will connect advertisers to consumers only when they are ready to purchase.

And it will charge advertisers only on purchase transactions, not on clicks or impressions.

This reduces wasted spend by advertisers on impressions or clicks that don’t lead to a purchase.

And it improves the user experience by focusing content and search results on what is most relevant to consumers, and only introducing sellers or advertisers to fulfill established consumer needs.

== Traction ==

50,000 Applaudable users already registered

100,000 users projected by April 2022 launch – more than Instagram at the same development stage, and 3x greater than Clubhouse’s monthly average over their first six months. (And Clubhouse was valued at $100M on a smaller user base, compared to our $35M valuation.)

Now trending to exceed our initial user projections by 200-300%.

First e-commerce site (Moro) has fully launched in the home furnishings vertical and has 450 brands and 120,000 products live – and has achieved a $4M revenue run rate.