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== Market == We believe we can disrupt the $177B social media advertising market. Our transaction-based affiliate model will connect advertisers to consumers only when they are ready to purchase. And it will charge advertisers only on purchase transactions, not on clicks or impressions. This reduces wasted spend by advertisers on impressions or clicks that donβt lead to a purchase. And it improves the user experience by focusing content and search results on what is most relevant to consumers, and only introducing sellers or advertisers to fulfill established consumer needs.
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