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Apple, Inc.
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====Services==== =====Advertising===== The Company’s advertising services include various third-party licensing arrangements and the Company’s own advertising platforms. =====AppleCare===== The Company offers a portfolio of fee-based service and support products under the AppleCare® brand. The offerings provide priority access to Apple technical support, access to the global Apple authorized service network for repair and replacement services, and in many cases additional coverage for instances of accidental damage and/or theft and loss, depending on the country and type of product. =====Cloud Services===== The Company’s cloud services store and keep customers’ content up-to-date and available across multiple Apple devices and Windows personal computers. =====Digital Content===== The Company operates various platforms, including the App Store®, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. The Company also offers digital content through subscription-based services, including Apple Arcade®, a game subscription service; Apple Music®, which offers users a curated listening experience with on-demand radio stations; Apple News+®, a subscription news and magazine service; and Apple TV+SM, which offers exclusive original content. During 2021, the Company released Apple Fitness+SM, a personalized fitness service. =====Payment Services===== The Company offers payment services, including Apple Card®, a co-branded credit card, and Apple Pay®, a cashless payment service.
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