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| {{Infobox company
| | == Summary<ref name=":0">Source: the company.</ref> == |
| | name = Apple Inc.
| | Apple, Inc is a technology company. |
| | logo = Apple logo black.svg
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| | logo_size = 60px
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| | image = Aerial view of Apple Park dllu.jpg
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| | image_size = 250px
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| | image_caption = [[Apple Park]], the company's headquarters in [[Cupertino, California]] within [[Silicon Valley]]
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| | former_name = {{Unbulleted list|
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| | Apple Computer Company (1976–1977)
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| | Apple Computer, Inc. (1977–2007)
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| }}
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| | type = [[Public company|Public]]
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| | traded_as = {{Unbulleted list | {{NASDAQ|AAPL}} | [[Nasdaq-100]] component | [[Dow Jones Industrial Average|DJIA]] component | [[S&P 100]] component | [[S&P 500]] component}}
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| | ISIN = US0378331005
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| | industry = {{Unbulleted list
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| |[[Consumer electronics]]
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| |[[Software services]]
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| |[[Online services]]
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| }}
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| | founded = {{Start date and age|1976|04|01}} in [[Los Altos, California]], U.S.
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| | founders = {{Unbulleted list | [[Steve Jobs]] | [[Steve Wozniak]] | [[Ronald Wayne]]}}
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| | hq_location = [[Apple Park|1 Apple Park Way]]
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| | hq_location_city = [[Cupertino, California]]
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| | hq_location_country = U.S.<br/>{{Coord|37.3349|-122.0090|type:landmark_region:US-CA|display=title,inline}}
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| | num_locations = 522 [[Apple Store|retail stores]]
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| | num_locations_year = 2022
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| | area_served = Worldwide
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| | key_people = {{Unbulleted list
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| | [[Arthur D. Levinson]] ([[chairman]])
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| | [[Tim Cook]] ([[Chief executive officer|CEO]])
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| | [[Jeff Williams (Apple)|Jeff Williams]] ([[Chief operating officer|COO]])
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| }}
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| | products = <!-- This list is not comprehensive, but rather a representative selection of the company's well-known products --> {{plainlist|
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| * [[AirPods]]
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| * [[Apple Watch]]
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| * [[iPad]]
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| * [[iPhone]]
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| * [[Mac (computer)|Mac]]
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| }}
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| | services = <!-- This list is not comprehensive, but rather a representative selection of the company's well-known services --> {{plainlist|
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| * [[App Store (iOS)|App Store]]
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| * [[Apple Card]]
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| * [[Apple Music]]
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| * [[Apple TV+]]
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| * [[Apple Pay]]
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| }}
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| | revenue = {{increase}} {{US$|394.33 billion|link=yes}}
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| | revenue_year = 2022
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| | operating_income = {{increase}} {{US$|119.44 billion}}
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| | income_year = 2022
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| | net_income = {{increase}} {{US$|99.80 billion}}
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| | net_income_year = 2022
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| | assets = {{increase}} {{US$|352.76 billion}}
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| | assets_year = 2022
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| | equity = {{decrease}} {{US$|50.67 billion}}
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| | equity_year = 2022
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| | num_employees = 164,000
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| | num_employees_year = 2022
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| | subsid = {{Unbulleted list | [[Apple Studios]] | [[Beats Electronics]] | [[Beddit]] | [[Braeburn Capital]] | [[Claris]] | [[Drive.ai]] | [[InVisage Technologies]] | Dark Sky ([[Weather (Apple)]])}}
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| | website = {{Official url}}
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| | footnotes = <ref name="Apple-10-K-Report-2021">{{Cite web |date=September 25, 2021 |title=Apple 10-K Report FY2021 |url=https://s2.q4cdn.com/470004039/files/doc_financials/2021/q4/_10-K-2021-(As-Filed).pdf |access-date=January 23, 2022}}</ref><ref>{{Cite web |date=October 28, 2022 |title=Apple Inc. Fiscal 2022 Annual Report (Form 10-K) |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/320193/000032019322000108/aapl-20220924.htm |publisher=[[U.S. Securities and Exchange Commission]]}}</ref><ref>{{Cite web|url=https://www.apple.com/retail/storelist |title=Apple Retail Store – Store List |publisher= Apple |language= en-US |access-date= June 3, 2020}}</ref><ref>[https://businesssearch.sos.ca.gov/Document/RetrievePDF?Id=00806592-5959973 Certificate of Amendment of Articles of Incorporation], November 17, 1977. California Secretary of State</ref><ref>[https://businesssearch.sos.ca.gov/Document/RetrievePDF?Id=00806592-6322847 Certificate of Ownership], January 9, 2007. California Secretary of State.</ref>
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| }}
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|
| Headquartered in Cupertino, California Apple Inc. is a global powerhouse known for designing, manufacturing, and marketing an array of innovative tech products and services. The company's extensive product portfolio includes smartphones like the iPhone, personal computers under the Mac line, multi-purpose tablets dubbed as the iPad, and the AirPods Max, an over-ear wireless headphone. It also offers a myriad of wearables, home products, and accessories, featuring AirPods, Apple TV, Apple Watch, Beats products, HomePod, and iPod touch.
| | == Operations<ref name=":0" /> == |
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| Beyond hardware, Apple Inc. provides a suite of services that complement its physical products. These include AppleCare support services and cloud storage solutions. The company operates various platforms, most notably the App Store, a digital marketplace that enables customers to discover, download, and enjoy a vast selection of applications and digital content like books, music, videos, games, and podcasts.
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| Apple also delivers a rich array of subscription services such as Apple Arcade, a gaming service; Apple Music, a curated on-demand radio service; Apple News+, a subscription service for news and magazines; and Apple TV+, which provides exclusive original content. Financial services like the co-branded Apple Card and Apple Pay, a cashless payment service, are also part of the company's offerings.
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| Serving a diverse clientele from individual consumers to small and mid-sized businesses, and even the education, enterprise, and government sectors, Apple continues to expand its reach. The company licenses its intellectual property and facilitates third-party applications on its products through the App Store. Distribution of Apple's products spans from its own retail and online stores and direct sales force to third-party cellular network carriers, wholesalers, retailers, and resellers. Founded in 1977, Apple Inc. has played a pivotal role in shaping the global tech landscape.
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| == Operations<ref name=":0">Source: the company.</ref> == | |
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| ===Company Background=== | | ===Company Background=== |
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| [[Category:Thesis]] | | [[Category:Thesis]] |
| [[Category:Equities]] | | [[Category:Equities]] |
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| __INDEX__
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