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Arable Brewing Company
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=== Alcohol industry analysis === According to the research firm IBISWorld, the bar industry is on track to generate revenue of $25.1 billion in 2021. The industry is expected to grow at a compounded annual growth rate of 1.1% through 2026. Demand for the industry’s services is affected by the overall level of disposable income in the country, per capita expenditures on alcohol, and the overall health consciousness of consumers. Growing incomes and a robust economy both drive revenues for the industry. Breweries are expected to have sales of $30.3 billion in 2021, with craft beer accounting for 16.6% of the industry’s revenue. The Brewers Association defines craft beer as beer produced by breweries that generate fewer than 6 million barrels annually and are at least 75% independently owned. IBISWorld reports that craft beer sales have grown exponentially in recent years, and growth is expected to continue. According to the research firm Nielsen, craft beer drinkers tend to be males between the ages of 21 and 44 who earn between $75,000 and $99,000 annually. Women are also consuming craft beer, though, with 79% of women surveyed reporting that they enjoy a craft beer every month. Oregon is home to 312 craft breweries that produce 859,780 barrels of beer annually.
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