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Arable Brewing Company
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== Customers == === Arable will be well-situated to serve these core groups === * Local workforce * Weekend local community out for an evening of entertainment * Tourists visiting Lane County and the Willamette Valley * All those visiting Dexter, Lookout Point, and Fall Creek * Travelers on HWY 58. A highly traveled route to Oregon camping, snow sport areas and central Oregon which is considered the outdoor activity mecca of Oregon === Unique opportunities that occur weekly, monthly, and annually === [[File:61b4032a05ffde88a374b7127bd1fd9c3e31f43.png]] * Dexter Reservoir is a very popular destination for boaters, swimmers, hikers and nature walks. * Lowell state recreation site * Dexter lake farmer's market * Blackberry Jam Festival - a time for music, food and fun. We are excited to be able to be a part of this annual event. This event has an annual average attendance of 1500 people. * Columbia Drag Boat Association and Arizona Drag Boat Association annual boat races. Drag Boat Racing * Oregon association of rowers * HWY 58 is a highly used route year around. Travelers heading to the Cascade mountain ranges looking to camp, mountain bike, ski and snowboard. HWY 58 connects the valley with eastern Oregon; we will be the only craft brewery in route between Dexter/Lowell and LaPine. * There are 7 campgrounds in nearby Fall Creek Recreation area. Based on these opportunities, the above examples together represent a pool of more than 50β60 potential customers per weekday. With that figure doubling upwards of 100β150 potential customers per weekend days. Due to the expanded population accessing the nearby campgrounds and utilizing the lake, we feel our peak season will be the summer months. Although the winter months are generally slower for volume sales industry wide, Arable will have the advantage of benefiting from travelers that are heading to nearby winter sports. We will also be pursuing any opportunity to involve ourselves in the thriving outdoor community. * Willamette Pass skiing and Snowboarding events * Disc golf events * Mountain biking events * Columbia and Arizona drag boat racing events * Whitewater rafting and kayaking events === Marketing & sales === Marketing will be grassroots based, rather than more expensive mass marketing. Arable currently has a strong social media presence, both on its Facebook and Instagram pages. * Arable Brewing Co/Facebook (508 likes) * Arable Brewing Co/Instagram (377 followers) Arable has also developed a dedicated website. The website provides information about the brewery and will be updated to include the location and hours of the facility. The website will also be search engine optimized to drive organic traffic to the site. The website development has been completed by a friend of the companyβs founders. The company will continue to strengthen its presence online over the next three years. Arable Brewing plans to reach out to the local e-newspaper in the Lowell area, the HWY 58 Herald. It will also advertise in the Eugene Weekly that is distributed to over 856 locations in the Willamette Valley area. After Arable has expanded and opened a tasting room in Lowell, we plan to broaden our visibility by sponsoring one of the local disk golf teams, sponsor a drag boat during the races and even sponsor a rowing team. Arable will also collaborate with other breweries in the state to expand our draft reach and our brand recognition. This will allow Arable to be served in many already established breweries like Coldfire Brewing in Eugene and Reach Break Brewing in Astoria. We have also agreed to collaborate with Boneyard Brewing in Bend.
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