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Arable Brewing Company
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=== Marketing & sales === Marketing will be grassroots based, rather than more expensive mass marketing. Arable currently has a strong social media presence, both on its Facebook and Instagram pages. * Arable Brewing Co/Facebook (508 likes) * Arable Brewing Co/Instagram (377 followers) Arable has also developed a dedicated website. The website provides information about the brewery and will be updated to include the location and hours of the facility. The website will also be search engine optimized to drive organic traffic to the site. The website development has been completed by a friend of the companyโs founders. The company will continue to strengthen its presence online over the next three years. Arable Brewing plans to reach out to the local e-newspaper in the Lowell area, the HWY 58 Herald. It will also advertise in the Eugene Weekly that is distributed to over 856 locations in the Willamette Valley area. After Arable has expanded and opened a tasting room in Lowell, we plan to broaden our visibility by sponsoring one of the local disk golf teams, sponsor a drag boat during the races and even sponsor a rowing team. Arable will also collaborate with other breweries in the state to expand our draft reach and our brand recognition. This will allow Arable to be served in many already established breweries like Coldfire Brewing in Eugene and Reach Break Brewing in Astoria. We have also agreed to collaborate with Boneyard Brewing in Bend.
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