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Arable Brewing Company
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== Competition == === Filling a need in the Lowell community === Currently, locals have to drive 20–30 minutes for a craft brewery experience similar to what we will be providing: * Family friendly * Pet friendly * Partnerships with local vendors to provide fresh, local ingredients for our recipes * Great beers served on-site * Fun, unique tasting room vibe * Unique outside seating === Current alternatives === Currently there are no other breweries, brewpubs, tasting rooms in Lowell. Arable will be the first small-batch, microbrewery to have a tasting room in Lowell. Lowell is located 21.6 miles away from Eugene. While the tasting room is located in Eugene, our competition will be several local breweries; Ninkasi, Claim 52, Hop Valley, just to name a few which are currently operating under a very different business model and vision. Most, if not all of the breweries located in Eugene and surrounding areas are fighting for shelf space. Because Arable's business model does not include distribution, we will not be in that same fight. However, in the future, we will look into self-distributing draft and packaged beer to local and craft-focused bottle shops and markets. Once the tasting room has opened in Lowell, our competition will consist of other local establishments that sell beer for immediate on-premises consumption. These include: ==== Dexter Lake Club ==== This bar offers beer and cocktails and an outdoor patio in Dexter, 2.7 miles outside of Lowell. It also has an affiliated barbecue restaurant attached. The restaurant serves barbecue chicken, pork, brisket platers, and sandwiches. Food prices range from $8 to $32. ==== Buckhorn Tavern ==== This establishment is located 3.3 miles from Lowell and offers domestic, import and craft beer, cocktails, and food. It is open for lunch and dinner and features video lottery machines and pool tables. The tavern services a variety of food, including appetizers, seafood, burgers, and sandwiches. Food prices range from $4 to $12.75. ==== Hilltop Bar & Grill ==== This establishment is located 10 miles from Lowell in Pleasant Hill. It offers a variety of beers, including craft IPAs, pilsners, and stouts. It sells growlers and twistee cans so customers can take beer to go. Beer prices range from $5 to $12. Its food menu is extensive and includes small plates, sandwiches, soups, salads, and entrees. Food prices range from $7 to $26. ==== Round Up Saloon ==== This establishment is located in Creswell, roughly 18 miles from Lowell. It offers a few craft options, Mirror Pond, Hefewizen, in addition to several domestic beers; Budweiser, Bud Light, Coors, Coors Light, PBR and Busch Light. It has a small food menu consisting of pizza, burgers, and appetizers. It also offers nightly dinner specials. Its food prices range from $7 to $9.50. ==== 3 Legged Crane Pub & Brewhouse ==== This establishment is located roughly 24 miles from Lowell. 3 Legged Pub brews onsite, strictly Casked Condition Ales. They serve lunch and dinner items that include soups, salads and burgers. Food items range in price from $4 to $15. ==== The Corner ==== This is a local bar and grill located in Oakridge. The establishment is roughly 24 miles from the proposed location of Arable Brewing. It serves lunch and dinner items that include burgers, burritos, and sandwiches. Food items range in price from $6.95 to $9.95. === Our advantages === * Quality Process and Ingredients: Our beers will be of the highest quality and include only the finest natural ingredients. We will be creating a large variety of classic and innovative beers that will appeal to a wide range of palates. We will use fine North American two row barley malt in addition to imported German and Belgian specialty malts, generally regarded as among the finest malts in the world. We will use hops from the Pacific Northwest as well as hops from all over the world to create many different styles. * Handcrafted: Our beers are stored in small 5 barrel batches (155 U.S. Gallons) under the close personal attention of our brewers. * Location: Being located close to Dexter reservoir and in close proximity to local farms; we will be able to embrace agriculture, wine, and the recreational amenities around the reservoir. Partnering with local farms, we will be using only the freshest quality ingredients. * Working with the local farms to host beer and food pairings. Such as the Arable Drink and Food Festival. * Because of our smaller volume expectations and the fact we will not distribute or ship any of our beers across state lines, we will not be held to the same strict government expectations. We will not have to get the label art or beer names approved by the TTB (Alcohol and Tobacco and Trade Bureau). * We will be able to respond to customer favorites as well as introducing new and innovative styles. Due to our smaller size, we will be able to have more control and flexibility in the beers we produce. Bigger breweries do not have this ability due to distribution contracts and batch sizes. * We don't want or need to be the biggest brewery. Beer nerds love the unique idea of a small brewery using guerilla marketing and word of mouth advertising. Exclusiveness is an effective marketing strategy. * There are so many breweries opening up every day across the country. As of 2020, there are 8,764 craft breweries in the U.S. In order to separate ourselves from the rest of them, we need a "niche". Our "niche" is small batch, on-premise craft beer.
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