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Arctic Shores
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{{Infobox company | name = Arctic Shores | logo = Arctic Shores logo.jpg | logo_size = 60px | image = Arctic Shores cover.png | image_size = 250px | image_caption = Arctic Shores app | type = Private company | industry = {{Unbulleted list |Business and domestic software development }} | founded = {{Start date and age|2013|06|28}} in Machester, United Kingdom. | founders = {{Unbulleted list | Robert Newry | Safe Hammad}} | hq_location = Lowry House, 17 Marble Street | hq_location_city = Manchester | hq_location_country = United Kingdom | num_locations = | num_locations_year = | assets = {{increase}} {{GBP|6.18 million}} | assets_year = 2022 | equity = {{increase}} {{GBP|1.99 million}} | equity_year = 2022 | num_employees = 77 | num_employees_year = 2022 | website = https://www.arcticshores.com/ |key_people=Robert Newry}} Employing the right people is one of the best ways to maximise the profitability of any business<ref>https://www.shrm.org/hr-today/news/hr-magazine/Pages/1112focus.aspx</ref>, and Arctic Shores is a company that's on a mission to provide more objective, engaging, and fair ways to assess potential employees.<ref>https://www.arcticshores.com/our-story</ref> At the heart of Arctic Shores' offerings is its psychometric platform, UNA, engineered to assess key personality traits or competencies that are indicative of success in a given job role.<ref name=":18" /> Currently, there doesn't seem to be a material uniqueness and benefit of the UNA offering. Assuming that Arctic Shores increases its share of the HR tech market by 741x to 0.5% (from 0.00068%) and other assumptions, the expected return of an investment in the company over the next five years is 12x, which equates to an annual return of 67%. In other words, an Β£100,000 investment in the company is expected to return Β£1,302,058 in five years time. The degree of risk associated with an investment in Arctic Shores is 'high', with the shares having an adjusted beta that is 7x above the market (6.93 vs. 1). Accordingly, if your desired annual rate of return is 67% or less and/or one of your goals is to provide more objective, engaging, and fair ways to assess potential employees (i.e. you share in the mission of the Arctic Shores company), and you are both willing and able to accept the possibility of losing your entire investment amount, then an investment in the company is considered to be a 'suitable' one. '''Fun fact:''' the company misspelled its name as "Artic Shores Limited" on the official incorporation filing documents, but realised and corrected the error to "Arctic Shores Limited" within four days.<ref name=":15">https://find-and-update.company-information.service.gov.uk/company/08589048</ref>
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