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Arctic Shores
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=== How did the idea of the company come about? === [[File:DALLΒ·E 2023-10-25 15.30.38 - Illustration of a split scene On the left, a stressed candidate is sitting at a desk, surrounded by stacks of CVs and traditional assessment tests..png|thumb|A split scene contrasting traditional recruitment with the new game-based approach.]] The idea behind Arctic Shores and its game-based assessments was born out of the recognition that traditional recruitment processes had several limitations, including potential biases and a heavy reliance on CVs or resumes that might not provide a full picture of a candidate's abilities or potential. Robert Newry, the founder of Arctic Shores, sought to develop a more innovative approach to talent assessment. He and his team believed that by leveraging technology and game mechanics, they could create engaging assessments that offered a more holistic view of a candidate. This would not only help companies make better hiring decisions but also provide a fairer and more objective process for candidates, reducing potential biases and barriers to entry for diverse candidates. Game-based assessments provide an immersive environment where candidates' cognitive, emotional, and personality traits can be observed in a more natural and less stressful setting than traditional tests. This approach also makes the recruitment process more enjoyable for the candidate. The overall aim was to disrupt the traditional recruitment industry by offering tools that could provide deeper insights into a candidate's potential, ensuring that talent was recognised beyond just what was written on a CV.
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