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Arctic Shores
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== Market == [[File:Illustration of a funnel showcasing the market segmentation..png|thumb|An illustration of a funnel showcasing the market segmentation from TAM to SAM to SOM.]] === TAM (Total Addressable Market): === The global recruitment industry is vast, with thousands of companies worldwide hiring millions of employees each year. If we consider the entire global market for talent assessment tools (including traditional assessments, psychometric testing, and more innovative solutions like game-based assessments), it is likely worth several billion dollars. For example, the HR tech industry in its entirety (which includes recruitment, employee engagement, training, and more) was estimated to be worth over $400 billion in 2020. The talent assessment segment is just a portion of this. === SAM (Serviceable Addressable Market): === If Arctic Shores focuses on multinational corporations in developed countries with substantial hiring volumes and interest in innovative HR solutions, this would represent a significant slice of the total market, but not its entirety. The exact value would depend on the number of such corporations, their average spending on recruitment tools, and other factors. A rough guess might put this in the tens of billions, but this is a broad estimate. === SOM (Serviceable Obtainable Market): === Arctic Shores' SOM would be a subset of its SAM, and would depend on its competitive positioning, product efficacy, marketing efforts, and other factors. Without specific data on its market share and the adoption rate of game-based assessment tools, it's challenging to provide a numeric estimate. It could be anywhere from several million to several billion, depending on the aforementioned factors.
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