Ascot Ales

Summary

Ascot Brewing is a passionate brewer of exciting, award-winning real ales and hop-forward craft beers. Having overfunded on two separate raises and executed on both business plans, we're seeking investment to expand the sales team, grow export trade and build out one of the best taprooms in the UK

• Join the 785 investors already backing Ascot Brewing Company #JoinTheRace
• Moved to new 8,500 sq. ft building & installed new brewing kit
• Opened a 2,500sq ft, 20 tap - taproom in a brewery
• Launched our hop-forward craft beer brand, Disruption is Brewing®

Idea

Ascot Brewing is driven by a mission to deliver value for its shareholders and customers, whilst providing opportunities for its employees.

We strive to provide our customers with remarkable, flavour-bursting beer & unrivaled, memorable experiences. We believe beer is the social glue binding communities & people together. We want to push the boundaries of what’s possible when great beer & people unite.

We have moved into an 8,500 sq. ft warehouse, acquired more brewing equipment, launched an exciting craft beer brand (Disruption is Brewing®) and built a fantastic 2,500sq.ft 20 tap - taproom for our community to enjoy. We have the ingredients now we can grow our revenues and achieve even more success.

We will challenge the accepted order by disrupting the craft beer scene with our Thirst for Knowledge platform. Using contactless technology so that consumers learn more about the beer they are drinking from our Head Brewer - just by tapping their smartphone against the Smart Pump Clips®

We aim to create an exceptional marketing & promotional plan coupled with passionate sales, marketing & bar staff. We will deliver. Funds will be used to further our brewing capabilities, address export inquiries & add a small canning line.

This raise will enable us to grow our revenues & move toward a possible exit ~ 2023.

Join the Race in 2020.

Team

When purchasing Ascot Ales Limited Chris & Mike saw an opportunity to create something special, something outstanding. Instead of starting a brewery from scratch they understood all the hard work that had gone into the company by the previous owners and that this would be a fast start to driving revenues in the future.

The name Ascot was important. Universally recognised around the world for its status, history and occasion. They believe these are the building blocks to a great product and brand. This really excited them.

Rebranding the Ascot beer names & designs, bringing onboard passionate personnel to drive the vision forward has been a rewarding experience. Physically moving the brewery after a long time at Compton Place has been a big achievement along with building a fantastic taproom & launching our much-anticipated craft beer brand – Disruption is Brewing®

The Taproom is an exciting revelation enabling the company to showcase both beer ranges to the ‘trade’ (pubs, bars, clubs etc) as well as sell beer directly to beer-loving consumers.

Chris always says he’s been training for this job all his life! Drinking beers throughout the UK and around the world showed him that beer brings people together; a social glue, it binds communities & people together. What a great job to have uniting folk when they drink their passionately brewed beer. Their eyes light up – job done.

Risks

As with any investment, investing in Ascot Brewing carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Ascot Brewing is higher than in a company that's trading on a public market.

Early-stage investment

Ascot Brewing is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.

Illiquid investment

The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Ascot Brewing investment opportunity is considered to be higher risk than more liquid companies.