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Aspire Global
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==Online gaming markets<ref name=":0" />== According to H2 Gambling Capital (H2GC), the online gaming regions in which AG currently has a presence, albeit some are in the early stages of development, are expected to grow GGR from c US$37.6bn in FY19 to US$69.1bn by 2025e. Europe is forecast to still be the largest of the markets highlighted in the table above by 2025, growing by 54% from 2019, but the other less mature markets are expected to demonstrate faster growth rates, with the US increasing by c 370%, Latin America by c 110% and Africa by c 100%. The move towards online gaming is driven by increasing wealth, internet and mobile penetration, product innovation and regulation. Regulation varies by country, from markets where gambling is explicitly prohibited to government-owned monopolies, to licensed industries that are fully open to commercial operators. There are also many countries where governments are yet to legislate for online products and the regulatory picture in these markets remains βgreyβ. AG expects its share of revenue from markets that are regulated to increase over time; its share of revenue from taxed, locally regulated or soon-to-be regulated markets has increased from 65% in FY16 to 71% in FY20. As a market becomes regulated, typically the costs of operating in that market increase due to, for example tighter compliance requirements, greater controls on marketing and ensuring responsible gaming to protect the consumer. Use of AGβs platform or services helps customers mitigate these cost pressures. Management aims to have a presence in the majority of regulated markets through a combination of acquisitions and organic product investment.
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