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Attn: Grace
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== Traction == === Scaling to $30M+ ARR over the next 21 months === [[File:739624e5cfca2cbf1fa7812c805e0f45ed4b96a4.png]] <u>'''We nailed product-market fit out of the gate'''</u> with a product that outperforms big-box premium brands, and that she needs to use every day, multiple times a day. * In the last 12 months alone, '''more than 8K women have made the switch''' from conventional big-box brands to our skin-safe, eco-conscious products. * '''5x increase in revenue''' since January 2021 * Closed 2021 (our first full year of sales) just under '''$1M in revenue''' * Drove a 273% increase in total net sales from Q1 to Q4 * >80% of our revenue comes from subscription purchasers * '''Increased our AOV''' by 92% over the last 12 months * 11X increase in Amazon sales since June β21 launch * > 53% '''decrease in CAC''' * Approaching break-even CAC to first AOV We are projecting $3M in total DTC revenue for 2022, in addition to several contracts with major retailers to bring our products closer to our customers. Weβre capitalizing on a <u>powerful first-mover advantage</u> to drive exponential growth in the natural incontinence and larger personal care category for older women. Β === And...we're getting noticed. === [[File:299f62dd89445555c91452783859c4fdf41ed5ca.png]]
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