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Attn: Grace
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== Customers == '''She was nobody's brand darling. Until now.''' [[File:97c667d4042e62f972487b0a5444e4cc485043b9.png]] We believe in a world where women are seen and celebrated as we age. One collection, one conversation, at a time, we’re building the world we want to see, alongside Naturally Better™ solutions for her changing needs. === We started with UI, one of the most highly stigmatized health issues affecting women today === [[File:15b416790b16bffbe566a6be72923ac38240ca0.png]] This has presented a powerful opportunity to build a uniquely personal relationship with our customers via our DTC model: * ...away from the bright lights of pharmacy aisles * ...grounded in trust * ...supported by a community-and-conversation driven approach * ...and an authentic <nowiki>''for us, by us''</nowiki> model. === Culture and community === We're giving women not just something to buy, but ''something to buy into''. Through multiple touchpoints, we've created a welcoming, rich, dynamic, safe space for women to connect on all things related to our health and wellness as we age. * '''Customer engagement:''' We bring a stellar, human-centric approach to building and maintaining customer relationships. * '''Our resource library:''' Knowing the incontinence journey is a lonely and highly stigmatized one, we've earned her trust by providing access to information about her health and wellness, including a nation-wide, searchable database of health and wellness practitioners who can directly support her, and facilitating conversations around the sometimes uncomfortable realities of aging as a woman in our culture. We're living up to our promise of "a better way" and empowering her around her wellness journey. * '''Content series and social media:''' We're adding depth and texture to what it means to be aging, building credibility through deep understanding and expert connections, as well as rich storytelling that honors women as the multidimensional protagonists that they are. === Her wellness journey matters === [[File:5c01366547e142292044aabe755a091b9f9544b6.png]]
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