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Attn: Grace
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== Business model == '''Launching a DTC business for everyday essentials during a pandemic fostered both impressive growth and deep customer relationships.''' This growth is further fueled by (1) a '''product customers love''' and '''need to use daily''' and typically multiple times a day, making it '''ideal for a subscription/repeat purchase''' model; (2) our rapid expansion across our DTC and Amazon channels; (3) upcoming strategic '''expansion to brick-and-mortar retail.''' This year, we’re on track to: * '''10x our growth''' on our DTC channel * '''10x our growth''' on Amazon * Launch into at least '''5 new e-commerce channels''' * Launch into '''150+brick-and-mortar stores nationwide''' === A strong e-commerce business, ready to expand === We've launched and achieved our current traction on DTC channels alone with ~80% of our revenue attributed to subscriptions. In June’21, we launched on Amazon, and we are excited to launch on big box e-commerce sites nationwide in Q3 of 2022. In the last year, we've achieved: * 5x increase in revenue since January 2021 * >53% decrease in CAC * Over 80% of monthly revenue coming from subscriptions * 2X improvement in AOV since January 2021 * 2X improvement in GM from June to December * 3000+ stores by 2023 We’ve established a strong customer base, giving us the leverage we need to rapidly expand into brick-and-mortar retail over the next 18 months. [[File:078afb5610028139f3be52f441b6f6fa0fdc9233.png]] And we're ready to scale with the support of our world-class manufacturing partners. * Fast-growing, global partner with 9 facilities world-wide 100% * Family-owned, 100% carbon neutral factories * Dedicated focus on sustainability and resource efficiency * Uninterrupted access to the cleanest, most innovative raw materials * New, patented packaging design will enable us to be first-to-market with 100% recycled bags. (Q3 2022) === Our Global Presence === [[File:48a41e627bf4a583670bfb666290a9b281b9b088.png]]
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