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Attn: Grace
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=== Becoming the market leader in personal care for women 40+ === '''The category is up for grabs, and here's how we are going to win it.''' [[File:3cfe3451725e69dd6935c7f4362f41a30305d3ef.png]] Proof point: <u>The Honest Company</u> 1. '''Launch''' (key market gap): ''Diapers'' (take care of baby) 2. '''Scale''' (demographic breadth): ''Home Cleaning Care'' (take care of your home) 3. '''Expand''' (share of wallet depth): ''Beauty'' (take care of mama, too)
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