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Attn: Grace
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=== <u>Our Exit Opportunities</u> === Unlike the personal care space for younger women that has been disrupted by dozens of innovative personal care startups, including '''Billie, Thinx, This is L and others''', the <u>personal care space for older women is massive and still virtually untouched.</u> Attn: Grace is disrupting a massive, sleepy category that is dominated by two of the world's biggest CPG giants, Kimberly Clark and P&G. <u>Much like what Harry's and Dollar Shave Club did in the razor space</u> (where Gillette and Edgewell had historically dominated market share), we're forging an entirely new way of engaging with our consumer—providing her with products that are far superior to current big-box offerings, and supporting her with impeccable customer service, content and community. There are any number of possible exit scenarios for Attn: Grace, including acquisition by a CPG conglomerate '''(P&G, Kimberly Clark, Unilever, Edgewell, others), a medical supply conglomerate (Medline, Cardinal Health), a pharmaceutical company like J&J and many others.'''
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