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B.T.R. NATION
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=== An omni-channel strategy powered by storytelling === '''DTC is our rocket ship and most profitable channel''' B.T.R. NATION has seen incredible traction in the bar category in our 1st year in business. '''Our DTC/ecommerce business is booming (70% of sales), experiencing double digit growth QoQ, and our most profitable channel.''' As a result of how we're building the business brick by brick, and partnership by partnership, B.T.R. NATION is positioned to be '''fully profitable by 2023,''' and we've even demonstrated an '''operating profit in Q1 2022'''. Weβre excited to '''grow our DTC channel 4-5x''' this year thanks to our incredibly loyal customer base, mission-driven organic content, and key influencer partnerships. [[File:Aa1aa8b88b052d96b094abf9da1df052c377cdd.png]]
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