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B.T.R. NATION
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== Problem == '''130M+ Americans are diagnosed with chronic health conditions every year''' '''They're searching for <u>clean, convenient, functional</u> snacks.''' Health conscious consumers are not only searching for better-for-you options, they want GOOD-FOR-YOU. When Founder, Ashley Nickelsen, lost her parents to rare forms of stage 5 cancer, she made it her mission to create nourishing on-the-go snacks that taste good & feel good for the mind & body. === Over 72% of consumers read ingredient labels. === Consumers are demanding clean label, low sugar, functional benefit & bold taste. === Meet the B.T.R. NATION customer: === [[File:09b43c280058f5504198562dc242c214668a6fc.png]] === But the $78B on-the-go snacking industry is still a "sea of sameness:" === [[File:F508c6b281ae4fc9c69b592d372a90ae25822f5.png]] The average American consumes 77g of added sugar every day, '''more than 3x the recommended amount.''' Excess sugar is linked to inflammation, gut imbalances, brain fog & obesity. By offering low sugar options with clean ingredients and functional benefit, we can directly remove sugar from the American diet to make a positive impact on people's health.
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