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B.T.R. NATION
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== Founder == === Empowering you to be BOLD, TENACIOUS & RESILIENT === [[File:9be5c2129f55f481870127c9e5abfe034a01d8e.png]] '''Ashley’s inspiration for B.T.R. NATION came at an unlikely time in an unlikely place: standing in front of a hospital vending machine.''' Both her parents had been diagnosed with rare forms of stage 5 cancer, and she became their primary caretaker. Between chemo appointments and radiation, Ashley and her family were eating absolute junk from hospital vending machines. With a background in biochemistry and food studies from NYU, she took to the kitchen to create something better: plant-based, low in sugar, superfoods & adaptogens. Everyone loved her creations—the doctors, nurses, other caretakers, and especially her parents who were having a hard time eating anything. She knew she had something here. [[File:7471012359e5f0e3f2a0c12c3c4a8b7781545232.png]] When Ashley’s parents passed away, she tabled the idea and put away her recipes. But she always knew deep down that she would find a way back to them. Ashley had been working in higher education & college student affairs for most of her professional life building teams and fostering community amongst tens of thousands of college students. In the middle of her father’s cancer battle, she made a career transition and joined the wellness brand, Further Food, as the first full-time hire. '''As the Head of Sales & Marketing, she went on to grow that company from $0-$9M'''. But when the pandemic hit, her strong passion to honor her parents’ legacy came back tenfold. '''And what better way to be bold, tenacious & resilient, than to make big bold changes within the stale and boring $80B snacking industry.''' And that’s how B.T.R. NATION was born. Ashley soft-launched B.T.R. NATION direct to consumer at the end of 2020 and immediately sold out. She officially launched in February 2021 with an additional SKU after receiving feedback from her first couple hundred customers to launch a clean, low sugar peanut butter bar. And B.T.R. NATION has been on a rocket ship ever since.
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