Editing Babylon Holdings Limited
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Another risk Babylon faces is with the efficacy of their platform. With limited AI funding and some reviews questioning the impact and value of their service Babylon can come under scrutiny if proven to be ineffective. To mitigate this, funding is needed to constantly evolve and improve their software and fix any outstanding errors. A risk related to this is whether Babylon's service is creating value to the correct target groups. Some criticism form NHS practitioners has suggested Babylon's model using new technology may attract the wrong customer base. Some have said their service may be counter productive since younger healthier individuals are using the app and gaining NHS referrals when they are mostly healthy. This is wasting valuable NHS time an resourcing through directing care away from those who may be older and need this service more prominently, to those who would not have otherwise used NHS services for a smaller illness as Babylon's platform makes this easier to do so. | Another risk Babylon faces is with the efficacy of their platform. With limited AI funding and some reviews questioning the impact and value of their service Babylon can come under scrutiny if proven to be ineffective. To mitigate this, funding is needed to constantly evolve and improve their software and fix any outstanding errors. A risk related to this is whether Babylon's service is creating value to the correct target groups. Some criticism form NHS practitioners has suggested Babylon's model using new technology may attract the wrong customer base. Some have said their service may be counter productive since younger healthier individuals are using the app and gaining NHS referrals when they are mostly healthy. This is wasting valuable NHS time an resourcing through directing care away from those who may be older and need this service more prominently, to those who would not have otherwise used NHS services for a smaller illness as Babylon's platform makes this easier to do so. | ||
== ESG == | == ESG == |