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BaseBrand
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==Pitch details== ===The Business=== <html> <iframe width="560" height="315" src="https://ain-resources.s3.eu-west-2.amazonaws.com/assets/proposals/proposalid_1229647/video_1229647_1647944809.mp4" frameborder="0" allow="accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> </html> Brand creation, management and protection are vital in today’s world. However, with the vast array of marketing channels available this is becoming increasingly difficult to control - and expensive! As businesses grow, brand evolves and new creative ideas are injected, this becomes an even bigger problem. Businesses spend millions of pounds every year on outsourcing fees to creative agencies for their brand marketing material. These processes are convoluted with significant turnaround times & fees attached. BaseBrand provides businesses with an in-house method of creating content for digital, social, HTML, print and video. Built-in workflows, brand protection and real-time collaboration ensure that brands are never diluted globally. ===The Market=== Global marketing & advertising spending is forecast to recover to 5.8% growth in 2021, reaching a total of US$579 billion. * The world’s 25 largest agency companies had a 2019 U.S Revenue of US$54 billion. * Technology currently accounts for the largest proportion of marketing budgets (26.2%) - spending on marketing automation tools is projected to exceed US$25 billion by 2023. * The pandemic has accelerated the shift to digital’s share of marketing spend. Businesses are looking at tech to seamlessly take care of marketing tasks (across multiple locations) Our USP Adobe holds a monopoly on publishing software for designers. Using an open-source file format, BaseBrand imports Adobe files direct to allow editing to be made in the browser. ===Progress/Proof=== * The platform is built and in the commercial marketplace. * BaseBrand has gained positive traction and now being used by Scottish Enterprise and Business Gateway. * Already partnered with a number of large corporates including RBS, Natwest & COSLA and in conversation/trials with many others including SAMH, Police Scotland, Uefa, Radancy & University of Strathclyde. ===Objectives/Future=== BaseBrand already has a number of large customers on board and will target further revenue growth and growth opportunities with its existing client base. As well as existing customers, BaseBrand will target prospective clients currently using the “business to agency” relationship, by focusing on licensing its software to blue-chip clients to ensure quicker market penetration. To do this BaseBrand will use the funding to scale up its sales force as well as invest heavily in the development and office (finance, marketing, etc.) teams. BaseBrand will also significantly increase its PR, BD and marketing spend to raise awareness of the platform and penetrate its target markets.
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