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Beanstalk
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==Monetisation strategy== Underpinning Beanstalk, there is a unique view of family relationships and wealth which Beanstalk plans to use to open up large scale opportunities in broader family wealth and intergenerational transfers. Revenue model: β’ Beanstalk charges customers an annual fee of 0.5% of assets β’ KidStart charges retailers for promotional activity and collect share of affiliate commissions on shopping β’ Free switch service lets us take on existing JISA & Child Trust Fund accounts β’ Potential market of Β£5bn in existing JISA assets and Β£7bn in Child Trust Fund assets, plus a 5 year average of 735k new children born each year in the UK β’ Additional revenue from cross sales planned for future
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