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=== FIOR by the numbers === [[File:9a45a9a28aaa5c02a792cf230599f5b1f3ae8f01.png]] '''Key marketing milestones to date''' * Featured as one of VOGUE’s Best New Products of 2021 * Featured product on Amazon Indie Beauty for January 2022 * Returning customer rate exceeds 48% * 47.67% increase in Average Order Value from Q1 to Q4 of 2021 * 216% increase in reorder rate for the latter half of the year (19%) compared to the first half (6%) * National retail launched in Q4 2021 with esteemed retailer, Von Maur * Amazon FBA launched in December 2021 {| class="wikitable" |Top Channels for Sales (QTD) |Top Platforms Showing Promise |- |Paid Search |TikTok |- |Email |Google Ads |- |Organic |FB/IG |- |Paid Social | |} {| class="wikitable" |Timeframe |Q1 |Q2 |Q3 |Q4 |- |AOV |$64.27 |$70.79 |$91.53 |$94.91 |- |Reorder Rate - All Customers | |5.53% |8.35% |10.00% |- |Returning Customer Rate | |1.28% |7.24% |48% |}
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