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BeoFior
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== Market == '''The Clean Beauty landscape''' [[File:36c03a2c2e38de20fb86260dbb2c1088380e46df.png]] * The current wellness economy ($4.4 trillion) is more than half the size of all global health spending * Has grown at twice the speed annually (6.4%) vs overall global economic growth (3.6%) * Global skincare is a $150b dollar category (expected to grow to $189b by 2025) which is largely dominated by traditional brick-and-mortar players with little innovation in core products * Clean Beauty is the fastest growing segment in beauty, expected to surpass $22b by 2024, up from $758m in 2019. '''Category share by retail channel (Total cosmetics)''' [[File:17967443b4ab21e7868adb5ba03717fc1bd9736.png]] * Internet/DTC is the dominant growth channel for beauty and wellness product sales in the U.S. * Top 20 companies command 96% of dollars spent in Brick & mortar, while only seeing 14% in the e-com market. * 87% of DTC beauty customers purchased new products they discovered online during the pandemic and plan to increase their DTC spend in the future. '''If you can't beat them, buy them!''' * Acquistion is the KEY growth driver for traditional skincare/beauty industry [[File:9450661d8535dd8cbd42c6452c8aacacddfb3a0d.png]]
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