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Booty Bands & Barbells
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=== 80% of women gain the weight back within 12 months === [[File:1ca14b5d58ce827615f75f439faedac2ed8cc501.png]] '''This happens because the weight loss industry often heavily focuses on the number of pounds to lose on a scale'''. Anytime you say “I need to lose 5, 10, or 20 lbs,” this very often leads to unsustainable ‘solutions’ like: restrictive dieting, obsessive carb cutting, skipping meals, excessive cardio, and more. These leave you exhausted and not encouraged to create a consistent routine. When you focus on a number of pounds to lose, what you are often losing is; water, fat, and lean muscle. Losing your lean muscle, that’s like losing your metabolism. Lean muscle is your fat-burning machine. '''Fat loss, not weight loss, is what the industry should be focused on.''' So why does the weight loss industry focus so hard to sell ‘losing pounds on a scale’? Quick answer: it’s captivating and there is a large audience to sell to. However, it is not always sustainable for long-term results. What it has also led to is a one-size-fits-all approach to weight loss, rather than something that is personalized for you. We've spoken directly to thousands of our customers. Before they joined, they experienced the same issues: starting and stopping, focusing on a number on a scale, yo-yo dieting, skipping meals, lack proper knowledge, not seeing progress, and feeling hopeless with weight loss. Personalization and focusing on fat loss are not at the forefront of these weight loss programs. We discovered how to create lasting transformations in women. [[File:7478c4d49ca49b67cb54420dd79e71cfa058d4a2.png]]
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