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CARiFiT
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==Idea== <vimeo>711977283</vimeo> CARiFiT is a hybrid fitness & wellness platform that aims to empower new mothers to strengthen their bodies, connect with others and bond with their newborn. What began as a live class concept in 2017 has now welcomed 4.5k+ mums to help to improve their physical recovery, mental health and confidence. Our program has shown on university studies that we can help lower postnatal depression scores, speed physical recovery and enhance the parent-baby bond - earning us a listing in the Royal College of GPs clinical lifestyle toolkit. The physical & digital fitness market is valued at $96.7bn and the babywearing market is valued at $23Bn by 2025 with a CAGR of 4.5%. We have supported 4.5k+ digital members to date, currently serving 800+ active users and have been featured in Women's Health, Harper's Bazaar, Mail+, Mother & Baby. As a wellbeing partner for Ergobaby in 2018 & 2021, we are raising to launch our own baby carrier, start developing a new wellness app and extend our core offering. Combining a physical product with a digital-first, postnatal specific wellbeing platform would give CARiFiT a clear point of differentiation in 2 exciting spaces. 98% of users say that CARiFiT has made them happier, stronger & more confident parents. Join us today on our mission to support new mums!
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