Editing CatchApp

==Summary==

CatchApp (®) is smart productivity software designed to be the one-stop solution for the growing scheduling needs of professionals, SMEs, and Enterprise users. Built on proven and scalable technology, they are crowdfunding to accelerate user and revenue growth in the $98bn business software market.

* Attracted 15,000 users to date
* Selected by Apple as App of the Day, Featured in US Appstore's homescreen
* Raised £800k to date from top investors and a UK Innovate Grant
* Used by professionals at PwC, Microsoft, CERN, Harvard, and the NHS

==Idea==

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CatchApp is a powerful scheduler for professionals and SMEs, with plans for scaling to meet the demands of Enterprise users. We have developed a suite of smart productivity tools that are simple to onboard, flexible to scale, and cost-effective vs what we believe to be cumbersome alternatives.

Extensively developed and tested over 3 years, CatchApp launched on iOS in early '19, an Office 365 plug in mid '19, and on Android later that year. Our products integrate with all major calendars including Apple, Google, and Microsoft Outlook.

The latest addition to CatchApp is an Appointment Bookings system for SMEs, launched in June '20 and is offered on monthly subscription plans (SaaS). It features built-in Video Calls, integrated payments, and other sophisticated features demanded by SMEs. This is the company’s first path to monetisation.

The Business Productivity software market size is projected to grow from $98bn in 2018 to $106bn in 2021. Appointment scheduling software specifically - one of the company’s revenue drivers - is growing at 13% p/a, and projected to more than double by 2026.

We are fundraising with clear goals:

Build up marketing, business development, and technical teams

Accelerate revenue from SMEs via the company’s newly-launched SaaS product

Launch CatchApp Enterprise solutions, and win larger accounts

Launch global partnerships to scale up user growth, and monetisation

==Team==

CatchApp assembled a team experienced in scaling up technology companies, monetisation, and growth.

Andreas Adamides, Founder & CEO: Entrepreneur, with a record of creating high-growth companies. Helped to pioneer eCommerce in Australia as founder of BuyQuick, founded and scaled up FinluxDirect, and ex-CCO at Vector Watch (acquired by Fitbit). EY Entrepreneur of the Year finalist, and MBA from the University of Cambridge.

Oliver Lamming. Co-founder & CTO: Oliver has launched apps that achieved over 50m downloads to date, and reached number 1 in over 30 countries. Winner of ‘Silicon Valley Comes to Cambridge’ Awards, ‘Lloyds TSB Enterprise Award’ Finalist, and featured in Wired Magazine and BBC News. Studied at the University of Cambridge.

Dr Markus Harder, Acting CFO (Part-Time): Ex Director at Zalando, Finance Director at Soundcloud, and CFO at Contentful (raised >$150m). PhD - University of Cambridge.

Yemi McEwen, Head of Product & Development: Experienced web and mobile developer.

Natalia Wilkoszewska, Brand & Design (Part-Time)

Jessica Poon, Content & Comms (Part-Time)

ADVISORY BOARD:

* Matthew Eyton-Jones: CERN Pension fund CEO (managing est €4bn).
* Matt Cooper: Chairman at Octopus Investments.
* Saad Choudri: CCO at Miniclip, a leading mobile gaming companies with 200m users.
* Markus Schmaus: Regional Director at Snowflake, a startup that reached a $12bn valuation since launch.
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