Open main menu
Home
Random
Donate
Recent changes
Special pages
Community portal
Preferences
About Stockhub
Disclaimers
Search
User menu
Talk
Contributions
Create account
Log in
Editing
Circl
(section)
Warning:
You are not logged in. Your IP address will be publicly visible if you make any edits. If you
log in
or
create an account
, your edits will be attributed to your username, along with other benefits.
Anti-spam check. Do
not
fill this in!
==Idea<ref name=":0" />== <vimeo>717440304</vimeo> The convergence between sports media, sports betting & consumer brands is the future of digital entertainment, giving birth to a totally new casual betting landscape. The challenges: Revenues from broadcasting rights have plateaued - Many sports broadcasters are seeking new ways to connect, monetise and grow their viewership. We've seen sports betting firmβs innovation stifled by M&A and core offerings - Firms lack the capacity to create solutions for the new challenges of attracting, acquiring and engaging GEN Z & Millennial audiences. Consumer brands fight for sports fan share of wallets - Brands such as Deliveroo, Just Eat & Dominoes are looking for more innovative ways outside of TV advertising to connect with their audiences. Circl provides a new way for sports fans and non-sports fans alike, to watch and engage with live sport, together. At the core of its concept is a super fun game that everyone can understand, enjoy and potentially win cash prizes. The company hope that its low barrier to entry will act as an effective top of funnel proposition. Its initial traction shows that it will acquire customers at a significantly lower average CAC spend, compared to that seen in the sports betting market. As the company grows, Circl believes that it will be able to connect with brands and offer customers more ways to win with Circl. Creating a win win fan engagement ecosystem for everyone involved.
Summary:
Please note that all contributions to Stockhub may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here.
You are also promising us that you wrote this yourself, or copied it from a public domain or similar free resource (see
Stockhub:Copyrights
for details).
Do not submit copyrighted work without permission!
Cancel
Editing help
(opens in new window)