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Cool Beans
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== Traction == === Early successes: Sales, Distribution, Velocity & TDP Growth === Cool Beans has taken a cadenced approach to sales, starting first in the natural and specialty channels and now growing in mainstream grocery. In the first two years, the brand achieved $412,000 in gross revenue and is poised to '''increase yearly revenues by 45%*''' following the elimination of our distributor, leading to a projected $1.2M run rate at end of 2022.* We have more than '''5000 total distribution points''' in '''1500 retail doors,''' including Sprouts, Wegman’s, Safeway (Nor CA) Whole Foods (Northeast), PCC, Huckleberrys, Dierberg’s, Goodeggs, Market of Choice, Fairway, Nugget, Bristol Farms, and many others. [[File:DMQwvLRWgsfLQP JCR7-RvOVrKww.png]] Cool Beans comes in at a hot 2.5 units/store/week by SKU/Item, with limited marketing and sales support. High-velocity doors turn more than 6 units/store/week. [[File:C2f6561f0de74338a4f34376c28f090038894a74.png]]
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