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Cool Beans
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== Market == === At the intersection of 3 fast-growing market segments === It's not a fad: plant-based eating, frozen and gluten free are on a long-term growth trajectory. Cool Beans is in the SWEET spot of all three. Sprinkle in global tasty flavors and convenient means Cool Beans is unstoppable. [[File:Ed4d66ad8f5f6d9e1cbef02b7ccca64f5ad2607.png]] Plant-based eating—and particularly whole foods within that—continues to grow, fueled by medical industry research as well as influencer and celebrity support. [[File:AnSVR90hPSMbGptCthyXCX2JXtkFa9C3zwLLi6EEJiem.png]] [[File:KQaw9ycYBO25uvQ.png]] [[File:K0M3nQo8PqyVBkRHiryo0GzeqMXJVF2ubMv3yrna2JQ.png]] Let’s start small here. The handheld wrap category is over $2.9 billion in size and grew 11% in 2021 fueled most recently by the pandemic and a continuing desire to prep easy healthier, plant based food for oneself and their family. Seems simple, but the handheld market is a massive culprit in the vegan junk food trend According to Bloomberg Intelligence, expansion of retail distribution points, growing consumer interest, and consistent supply chain will differentiate growth as a long term trend vs. a fad. [[File:1HvGWgPyot4i2f11ROGBvQ2GEMQQXzh57IcRc l.png]]
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