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Cool Beans
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== Problem == === Why is it so HARD to eat WELL? === Oh, well, that’s an interesting and complex question. People are adopting plant-forward diets for many reasons—health, environmental, and animal welfare. But eating plant-based is still seen as complicated and difficult, and many perceive it to be costly and inconvenient. [[File:FqkR4KHMvk5CnwLTlGmD1EsltJbjagr1ZFe3wQhX4R.png]] === Not all plant-based frozen products are clean and healthier === [[File:0D6n6134gyKbJgJAvhFbzcJy7aUH n wbxYrV3p0ARw.png]] University students rely on meal plans and school cafeterias for food, but for many, finding sustainable or plant-based options can prove difficult. The major university provider, [https://thebeet.com/college-students-vegan-food-options/?utm_source=tsmclip&utm_medium=referral Sodexo], is restructuring their menus across the United States by increasing plant-based meal offerings by 42 percent by 2025. This [https://gfi.org/images/uploads/2020/03/FINAL-Consumer-Adoption-Strategic-Recommendations-Report.pdf GFI White Paper from 2020] identifies convenience as a key limiting factor in the adoption of plant-based meats, and recommends that the plant-based meat world builds more products that make it similar to eating real meat. But our question is why? Why not bring real plants to the forefront? We get it. Finding nutrition in a plant-based diet takes time and effort. The founding team at Cool Beans—on this whole food, plant-based journey ourselves—eyed “convenient” options. We realized that so much of what had made its way into stores is a whole lotta processed food.
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