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Cowboy SA
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== Idea == <vimeo>687700569</vimeo> The speed of traffic in European cities is, in some cases, the same as the horses and carts of a century ago, with a much larger environmental impact. Cowboy believes in a world with freedom in mobility. E-bikes are 2x faster than cars in large cities, are 30x cleaner and provide mental and physical benefits. Its focus on every aspect of the customer experience is Cowboyβs differentiator: Beautifully designed hardware which has been recognised as the Best of the Best by Red Dot in 2021. Cowboy's superior ride-feeling is a testament to their attention to detail. Fully integrated software with features such as crash detection, theft notifications, remote diagnostics and ride data make riding a Cowboy effortless. Since the release of the new app, riders have cycled over 3 million km. Cowboy's ambition is to build the first true ecosystem for urban cycling, offering a full suite of services from theft insurance to a new, inclusive maintenance subscription, Cowboy Care, generating recurring revenue and customer NPS of 70+. Its direct-to-consumer retail strategy means Cowboy owns the full experience. With test riders in over 75 cities and brand stores in Berlin and Brussels, and soon Paris, Cowboy is laying the foundations for future growth. Its four-pillared strategy combined with its $80m Series C means Cowboy is on track to increase its riders volume going forward.
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