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Cushon
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==Monetisation strategy== Cushon charges a platform fee of 0.4%pa of assets under management, in addition to fund manager charges of around 0.2% - 0.25%pa. Cushon considers that this is very competitive with other digital investment platforms and substantially cheaper than typically charged by more traditional wealth managers. Assets accumulate as people top up their account over the years, the UK average contribution to an investment ISA is £6,000 per annum. This would equate to revenue of £24 in Yr1, £48 in Yr2, £72 in Yr3, etc… a total of £1,320 over a 10 year period. Because employers promote Cushon to their employees its customer acquisition cost is low and Cushon doesn't need to invest significant amounts building a consumer brand. Its goal is to be the "go to place" for workplace savings and to have over 200,000 customers on its platform in 5 years. First Cushon aims to land-grab and sign up corporate clients, then Cushon intends to focus on improving take up rates and encouraging customers to transfer existing investments.
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