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Darktrace
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=== Market for AI-led threat detection and response security offerings marked by low barriers to entry and high competition === Today, Darktrace leads the Network Detection and Response (NDR) market and has seen good early success with its email product. However, with relatively low barriers to entry and increased competition, JP Morgan sees a risk of commoditization of solutions targeting the use-cases addressed by Darktrace. A growing list of vendors that seek to combine different point security solution offerings into an eXtended Detection and Response (XDR) fabric will only increase the competitive intensity for vendors such as Darktrace, whose offerings are a complement (rather than a replacement) for other point security tools such as Endpoint Detection and Response (EDR), in JP Morgan's view. In addition, JP Morgan believes that there is a real competitive threat from public cloud vendors such as Microsoft, Amazon and Google making a big push into proactive threat detection and response solutions for cloud traffic and email as enterprise workloads transition to the cloud.
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