Editing Drink LMNT

== Highlights ==

* One of the fastest growing beverage brands in the market (4.5x YoY)
* On a $50MM revenue run-rate as of Q1 2022 and profitable since year 1
* Meeting a true health need with real innovation in the electrolyte category
* Led by an experienced team with exits in the natural product space
* Backed by dozens of professional athletes, teams, and health influencers

== Problem ==
'''The 'hydration' market is giant and ''still'' full of garbage'''

[[File:5afd7e99876127878bdf3c692ea4620072dc766d.png]]

Many drinks in the hydration category are loaded with sugar and desperately low in a key functional ingredient: SALT.

High sugar intake and misinformation around sodium has contributed to some of our most challenging health issues.

[[File:Bd3e1d63f5fcf5bfefc9094b370b4b496b44fbac.png]]


The body needs adequate electrolytes to refuel and be properly energized—not more sugar.

* Whole food diets are lacking in sufficient mineral electrolytes.
* Leading an active lifestyle (read: sweating) requires electrolytes for energy production. 
* Numerous diseases and stressors demand specific electrolyte attention.

=== The science is clear, you need more salt. Period. ===
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=== Public perception is catching up, ===
''and new knowledge around functional''

''ingredients creates new winners:''

[[File:6291e5bef82091e998810ecb136845dccf6fcefc.png]]

== Solution ==

== LMNT ==
''We’re owning SALT as a revolution''

''in hydration and functional beverages.''

[[File:B0d071096c4f19f860c34bb1647f739b3552c8f.png]]

=== We know our salt ===
----Our products are science-backed; and we publish in-depth content on electrolytes informed by the latest scientific literature. LMNT also consults with professional sports teams, elite military units, and numerous healthcare practitioners in support of nutritional interventions for optimal health. 

[[File:97ecf6fd4eb9dda67d5a3fe12c6aa15a21ee3c4e.png]]

== Product ==

== A tasty electrolyte drink mix ==

=== With everything you need and nothing you don't... yes, that means lots of salt and zero sugar. ===
LMNT delivers a truly meaningful dose of electrolytes without the sugar or other dodgy ingredients. It's formulated to help anyone with their  electrolyte needs and is perfectly suited to folks following '''low-carb''', '''active''', or '''fasting''' lifestyles. 
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=== One core formulation, across multiple flavor occasions ===
[[File:66121-1653604801-020e0f4e1da8b0bcebef8083759d05672c66d6c3.png|left]]

== Traction ==
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== Surpassing a $50M run-rate, growing 4.5x YoY ==

=== In three years LMNT has become one of the fastest-growing beverage brands. ===

* Loved by avid tribes of health seekers.                                                           
* Put to the test by dozens of professional athletes and sports teams.
* Recommended by leading health influencers

We're honored to collaborate with some of the very best in their respective fields.

[[File:53620341-cf36de3c4ad9984edfb3b354ff1e01e0b8638a19.png]]

[[File:3620349-8471e0e61b9867c57a92b2753f9a84de103f2894.png]]

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=== — ===

=== And we’re just getting started... ===

=== — ===

== Customers ==
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== Over 25K+ reviews ==

== and a 4.5+ rating ==
LMNT has generated over 25K+ reviews with key customer metrics showing avid loyalty. Now with over 250k customers, we impact a vast spectrum of demographics and health circumstances.

Our launch focused on low-carb tribes because diabetes and obesity are two of our most significant health challenges.

Managing electrolytes is an absolutely critical part of successful dietary interventions.
[[File:07327-32cc1f1c3d8abd3abbf44e9c3872deba864860de.png|left|'''Though it's becoming much bigger than that—and our customers have become our most powerful salesforce.'''[[File:80-329bb9b15393b9b482b525a781923cad061ab4ad.png]]]]