Emma Technologies

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Emma's mission is to be the control centre for your money. Backed by Connect Ventures and other top VCs. Targeting 1 million customers by the end of the year.

  • 600,000+ customers, c.500% growth year-on-year
  • £2.5m raised from the same VCs as Curve, Transferwise and CityMapper
  • Have reached #2 top grossing finance app in on both Google Play and App Store
  • £100bn+ worth of user transactions analysed to date


A generation faces unprecedented financial challenges with an increased complexity of digital spending and exploding choices in financial products. Emma wants to help people take control of their money and help them make the right financial decisions.

Since our 2018 launch, we've seen incredible growth, with over 600k customers, 500% YoY average growth and we've analysed £100bn+ worth of customer transactions.

In 2019, we launched in the United States and Canada. We're now working hard to bring Emma all over Europe.

So far we’ve helped hundreds of thousands of people reduce debt, improve their relationship with money and save up for the things that matter to them. But we want to do more…

We are targeting 1 million customers by the end of the year and plan to roll out an exciting set of new features.

Free Stock Trading, Crypto, Payments and Credit Scores are just some of the features we plan to release next, with the aim to make Emma the control centre of your money.

In the last three years, we have built a fintech brand to watch, executed at a fast pace and built tons of features.

We are now crowdfunding to continue our growth and execute on our product roadmap.

Together, we are on a mission to build the control centre of your money.


Edoardo Moreni - Co-founder & CEO

Edoardo met Antonio in Uni almost 10 years ago, together they have been working relentlessly on technical challenges even before the inception of Emma.

Antonio Marino - Co-founder & CTO

Takes care of all our engineering aspects and managing a team of engineers. Antonio has past experiences at Google and Cern.

Edouard Daunizaeu - Growth

Leads Emma's growth and marketing team. Edouard, before joining Emma, was Head of Growth at Badoo, part of the Bumble group.

Andrew Reddikh - Senior Platform Engineer

Makes sure Emma is always reliable and never fails to deliver. Andrew has been working in IT for the past 10 years and has served as CTO in numerous startups.

Joel O'Rourke - Customer Success

Spreads the love and helps all our users understand and engage with the app. Joel has been working in customer success for the past few years and he loves it.

Some of our angel investors and advisors include the founders of Nutmeg, Kapten, Voodoo and Zenly.