Editing FCF - 8oki Football Club

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'''Fan Controlled Football: The pro sports league where fans call the shots'''
'''Fan Controlled Football: The pro sports league where fans call the shots'''
[[File:Fcf-8okifootballclublogo.png|thumb|200x200px]]


== Summary ==
== Summary ==
* VC backed by Animoca Brands, Lightspeed Ventures, Delphi Digital, and more
* Team Owners include Quavo, Marshawn Lynch, Richard Sherman, Austin Ekeler
* Founders have led several venture-backed companies to exits totaling $2.2B+
* Distribution deals with Amazon's Twitch, NBCLX, Fubo TV and DAZN
* 2.4M+ live views each week, across all distribition platforms
* Sponsors & partners include Experian, Progressive Insurance, and Wendy's
* First pro football league where fans call the plays in real-time


== Opportunity ==
== Opportunity ==
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As leagues and teams are scrambling to find new ways to connect and engage, FCF presents fans with a next-gen solution.
As leagues and teams are scrambling to find new ways to connect and engage, FCF presents fans with a next-gen solution.


''How does it work?'' '''It all starts with choosing a team.'''
''How does it work?'' It all starts with choosing a team.


== Team ==
== Team ==


=== Meet the 8oki ===
== Meet the 8oki ==
[[File:2c3bdb23f36a09bb8d15210c37c05b4e0f82f93.png]]
 
What happens when you mix a world renowned DJ and an anonymous art dealer that lives in the Metaverse? You get a rare collab called 8oki.
What happens when you mix a world renowned DJ and an anonymous art dealer that lives in the Metaverse? You get a rare collab called 8oki.


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== What it is ==
== What it is ==


=== FCF is both an exciting brand of highly competitive football and an engaging digital game where fans are a real part of their team's success. ===
== FCF is both an exciting brand of highly competitive football and an engaging digital game ==
[[File:Aa103f532119130a470ea9c480b571c5b3a68c74.png]]


'''Each team is led by famous owners who actively engage their fans to help make all of their team's key decisions. FCF games are played on a set designed exclusively for the digital audience and all games are streamed live on Twitch, giving fans at home a truly interactive sports experience.'''
=== where fans are a real part of their team's success. ===
Each team is led by famous owners who actively engage their fans to help make all of their team's key decisions. FCF games are played on a set designed exclusively for the digital audience and all games are streamed live on Twitch, giving fans at home a truly interactive sports experience.


* Multi-year content distribution agreement  with Amazon's Twitch
* Multi-year content distribution agreement  with Amazon's Twitch
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=== Fans call the shots like a real-life video game ===
=== Fans call the shots like a real-life video game ===
Fans interact with their team owners, who give advice as part of their live commentary during every game.
Fans interact with their team owners, who give advice as part of their live commentary during every game.
[[File:02ecda234f628f240d4ef111c13caddca12e0cab.png|267x267px]]


Fans select from the  best of eight play options based on the game situation, with a recommendation engine built in partnership with IBM Watson.
Fans select from the  best of eight play options based on the game situation, with a recommendation engine built in partnership with IBM Watson.
[[File:2bb6b019ee322f4ab56de004872140b284ee7342.png|436x436px]]


Call the right play and earn FanIQ - as fans climb the leaderboard they unlock greater access and power for running their team.
Call the right play and earn FanIQ - as fans climb the leaderboard they unlock greater access and power for running their team.
[[File:52d602638dba59a4a8a26607ade3b6ee744b724e.png|438x438px]]


Live stream + real-time play calling integrated directly into the viewing experience across desktop, mobile and connected TV.
Live stream + real-time play calling integrated directly into the viewing experience across desktop, mobile and connected TV.
[[File:61d7c7da131b78b3d2ceb69150758a7b0ec4854b.png]]


== Fan participation ==
== Fan participation ==


=== A game where the fans and the players are on the same team ===
== A game where the fans and the players are on the same team ==
'''Participation is free and all fans have a voice, but not all fans are created equal.'''
Participation is free and all fans have a voice,


[[File:2832ab0892d793025571213fe916639fae9b6fc1.png]]
but not all fans are created equal.


Fans earn FAN IQ by engaging in the FCF ecosystem, voting, drafting players, calling plays, consuming and creating content, engaging with partners, recruiting fans to their team and more.
Fans earn FAN IQ by engaging in the FCF ecosystem, voting, drafting players, calling plays, consuming and creating content, engaging with partners, recruiting fans to their team and more.
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== Celebrity backing ==
== Celebrity backing ==


=== Influential team owners drive awareness + fandom ===
== Influential team owners drive awareness + fandom ==
[[File:24a2d42ba81b12d9df1366b14fb0f21f12b7565.png]]
 
Rather than using the traditional model of sports teams being tied to a home city, the FCF has created unique brands for each team that align with the famous fans in their ownership group.  
Rather than using the traditional model of sports teams being tied to a home city, the FCF has created unique brands for each team that align with the famous fans in their ownership group.  


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Team Owners drive awareness of their team and the league by actively promoting on social, creating content around team and league votes, co-streaming their games on Twitch and participating in podcasts, interviews and more.
Team Owners drive awareness of their team and the league by actively promoting on social, creating content around team and league votes, co-streaming their games on Twitch and participating in podcasts, interviews and more.


Team Ownership Groups were formed by pairing influential celebrities with big name NFL players. Combined, we tap into a social-influencer base '''reaching more than 100 million followers.'''
Team Ownership Groups were formed by pairing influential celebrities with big name NFL players. Combined, we tap into a social-influencer base reaching more than 100 million followers.  


== Funding ==
== Funding ==


=== Backed by A-list VCs, Hall of Fame QBs, and the cofounders of Bleacher Report and Reddit ===
== Backed by A-list VCs, Hall of Fame QBs, and the cofounders of Bleacher Report and Reddit ==
[[File:7cb40ad206163231b7967dbbb9dbf8370f22290.png]]
FCF closed a Series A round in December 2021 led by Animoca Brands and Delphi Digital with participation from Lightspeed Venture Partners, Verizon Ventures, Talis Capital, Correlation Ventures, Next10 Ventures, Basecamp Fund, Gemini Frontier Fund, 6th Man Ventures, Jump Crypto, Red Beard Ventures, Spartan Capital, NGC Ventures.  
 
FCF closed a Series A round in December 2021 led by '''Animoca Brands and Delphi Digital with participation from Lightspeed Venture Partners, Verizon Ventures, Talis Capital, Correlation Ventures, Next10 Ventures, Basecamp Fund, Gemini Frontier Fund, 6th Man Ventures, Jump Crypto, Red Beard Ventures, Spartan Capital, NGC Ventures.'''


Other notable equity owners include:  
Other notable equity owners include:  


* '''Twitch - owned by Amazon'''
* Twitch - owned by Amazon
* '''Joe Montana - NFL Hall of Fame QB'''
* Joe Montana - NFL Hall of Fame QB
* '''Alexis Ohanian - cofounder and former CEO of Reddit'''
* Alexis Ohanian - cofounder and former CEO of Reddit
* '''Dave Finocchio - cofounder and former CEO of BleacherReport'''
* Dave Finocchio - cofounder and former CEO of BleacherReport
* '''Sebastian Borget - co-founder of The Sandbox'''
* Sebastian Borget - co-founder of The Sandbox


Our vision from day one was to put fans into the game like never before, and that includes the owner's box. In Season v1.0, we launched Republic campaigns for each of the OG teams, all of which sold out. We're thrilled to be able to open another round of equity in each of those teams, as well provide an initial offering for each team in the Ballerz Collective. We're blessed to be backed by some of the best investors on the planet, but at the end of the day FCF doesn't work without you, the fans. Join us!
Our vision from day one was to put fans into the game like never before, and that includes the owner's box. In Season v1.0, we launched Republic campaigns for each of the OG teams, all of which sold out. We're thrilled to be able to open another round of equity in each of those teams, as well provide an initial offering for each team in the Ballerz Collective. We're blessed to be backed by some of the best investors on the planet, but at the end of the day FCF doesn't work without you, the fans. Join us!
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== Key partners ==
== Key partners ==


=== Major distribution partners include Twitch and NBC Universal ===
== Major distribution partners include Twitch and NBC Universal ==
[[File:7219af12d377186d634b4de0c0441efc73eb3292.png]]
 
Our vision and execution thus far has attracted key strategic and distribution partners for the league, extending our reach to fans across the globe.
Our vision and execution thus far has attracted key strategic and distribution partners for the league, extending our reach to fans across the globe.


=== Big brand sponsors include Progressive Insurance, Wendy's, Russell Athletic, Experian and Hornitos ===
=== Big brand sponsors include Progressive Insurance, Wendy's, Russell Athletic, Experian and Hornitos ===
[[File:B5f35474f47d3bb2ccb147e46fcadb3e1ff65614.png]]
FCF has secured multiple six-figure sponsorship deals for it's first season. These brands are looking for an authentic way to get in front of the highly coveted Male 18-34 audience that makes up the majority of the FCF fanbase. And FCF's mix of real pro football that plays like a video game for fans is something sponsors are very eager to attach their brand to.
FCF has secured multiple six-figure sponsorship deals for it's first season. These brands are looking for an authentic way to get in front of the highly coveted Male 18-34 audience that makes up the majority of the FCF fanbase. And FCF's mix of real pro football that plays like a video game for fans is something sponsors are very eager to attach their brand to.


== Venue and production ==
== Venue and production ==


=== A world-class broadcast from the FCF studio arena ===
== A world-class broadcast from the FCF studio arena ==
[[File:Fcdf9fab5b0bfecd8d2364a1559ef0549f8bc6e.png]]
Our unique venue is designed to create the cutting edge viewing experience that streaming audiences demand.


[[File:Ba2bd8c986c4ed2b408b372b4cc714128d2bb2fb.png]]
* All games are streamed live on Twitch and distributed on NBCLX, Peacock, Fubo Sports Network, and DAZN from our football soundstage at the historic Pullman Yards in Atlanta, GA
* Full control of the venue and set design akin to a motion picture production so as to maximize the digital experience
* Dramatically reduced overhead with only one lease and shared services and personnel across the entire league
* No travel - all players and coaches live in one location and are shuttled between hotel and venue maintaining a virus-free bubble
* Players and staff are in close quarters in the venue and nearby housing for the duration of the season, providing new opportunities for a full slate of original content to be produced in-house


[[File:603981e92e13533367306c517d812e37f91e0e00.png]]
Our unique venue is designed to create the cutting edge viewing experience that streaming audiences demand.*All games are '''streamed live on Twitch''' and distributed on '''NBCLX, Peacock, Fubo Sports Network''', and '''DAZN''' from our football soundstage at the historic Pullman Yards in Atlanta, GA
*Full control of the venue and set design '''akin to a motion picture production so as to maximize the digital experience'''
* '''Dramatically reduced overhead''' with only one lease and shared services and personnel across the entire league
* '''No travel''' - all players and coaches live in one location and are shuttled between hotel and venue maintaining a virus-free bubble
*'''Players and staff are in close quarters''' in the venue and nearby housing for the duration of the season, providing new opportunities for a full slate of original content to be produced in-house
== Business model ==
== Business model ==


=== A streamlined cost model, a dynamic revenue model, and an entirely new approach to the business of sports ===
== A streamlined cost model, a dynamic revenue model, and an entirely new approach to the business of sports ==
FCF's business model is revolutionary when compared to traditional leagues.  
FCF's business model is revolutionary when compared to traditional leagues.  


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== Market ==
== Market ==


=== FCF is positioned at the intersection of two booming industries, ===
== FCF is positioned at the intersection of two booming industries, ==


=== traditional sports and esports providing a vast market opportunity. ===
=== traditional sports and esports ===
 
=== —providing a vast market opportunity. ===
Sports in the United States alone is a $75B industry, and football is king. Average franchise values in the NFL topped $3B in 2020 and show no signs of stopping.
Sports in the United States alone is a $75B industry, and football is king. Average franchise values in the NFL topped $3B in 2020 and show no signs of stopping.


[[File:F0d15cf00d8be3a7ef2ef187523a01e4e1c60ce2.png]]
According to NewZoo, esports total audience and revenue is forecasted to rise significantly over the next several years. Perhaps even more exciting, esports is projected to have more viewers than every pro sports league but the NFL in 2021. FCF is perfect positioned to take advantage of these trends
 
According to NewZoo, '''esports total audience and revenue is forecasted to rise significantly over the next several years.''' Perhaps even more exciting, esports is projected to have more viewers than every pro sports league but the NFL in 2021. FCF is perfect positioned to take advantage of these trends
 
[[File:33e7e9374f3b07bb147084778c43a425660cb05.png]]
 
[[File:Db927cbe765bd079bd325befd21d55a69104adf.png]]
 
[[File:87dfb319aa10a96259ec253fdbcf38a2dffee67.png]]
 
[[File:D9094ab6eec7854a3f8eb8c81146c9ce7bd615a.png]]


== Competition and proof of concept ==
== Competition and proof of concept ==


=== FCF is pioneering an entirely new category of interactive, fan-controlled pro sports ===
== FCF is pioneering an entirely new category of interactive, fan-controlled pro sports ==
We have a chance to shape the future of sports, one where fan participation is just as important as the participation of the athletes on the field. We've been working since 2015 to make this dream a reality, and we have first mover advantage in a category we get to define. We also secured a patent for real-time play calling to help us "build a moat" to protect what we're creating.  
We have a chance to shape the future of sports, one where fan participation is just as important as the participation of the athletes on the field. We've been working since 2015 to make this dream a reality, and we have first mover advantage in a category we get to define. We also secured a patent for real-time play calling to help us "build a moat" to protect what we're creating.  


=== A vision this bold needs some early validation: ===
=== A vision this bold needs some early validation: ===
[[File:Caaff6ec510e56fd9352841ba005f79a3bb095dd.png]]
Which is why we decided to purchase a new franchise in the Indoor Football League to test our fan-controlled ideas. We owned and operated the Salt Lake Screaming Eagles during the 2017 IFL season, and after 16 games we left with some tremendous results.  
Which is why we decided to purchase a new franchise in the Indoor Football League to test our fan-controlled ideas. We owned and operated the Salt Lake Screaming Eagles during the 2017 IFL season, and after 16 games we left with some tremendous results.  


[[File:6420dedf8ec2ca322d6fca47bfa658341301f119.png]]
Our lead investor, Jeremy Liew of Lightspeed Venture Partners, said "''This is the most elaborate “proof of concept” that we’ve ever seen!''"


Our lead investor, Jeremy Liew of Lightspeed Venture Partners, said '''"''This is the most elaborate “proof of concept” that we’ve ever seen!''"'''
Read his blog post on Medium to see why.


Read his blog post on [https://medium.com/lightspeed-venture-partners/bringing-every-football-fans-fantasy-to-life-a-league-where-fans-call-the-plays-49dd2094abd4 Medium] to see why.
=== Flash forward to the star-studded talent making an impact on the league: ===
===Flash forward to the star-studded talent making an impact on the league: ===
Outside of the D1 athletes we've brought into the league, we've been able to add some famous faces to the mix! With NFL legends and well-known personalities like Johnny Manziel, Josh Gordon, Robert Turbin, Martavis Bryant, Kelly Bryant, and Terrell Owens.
Outside of the D1 athletes we've brought into the league, we've been able to add some famous faces to the mix! With NFL legends and well-known personalities like [https://www.si.com/extra-mustard/2022/03/26/johnny-manziel-nfl-fan-controlled-football-league Johnny Manziel], [https://www.usatoday.com/story/sports/2021/03/07/josh-gordon-game-winning-hail-mary-fan-controlled-football-debut/4618305001/ Josh Gordon], [https://www.fieldgulls.com/2021/3/12/22326541/former-seahawks-rb-robert-turbin-is-the-latest-nfl-veteran-set-to-make-fan-controlled-football-debut Robert Turbin], [https://xflnewshub.com/alt-football/fan-controlled-football/fcf-continues-to-grow-this-time-signing-martavis-bryant-and-kelly-bryant/ Martavis Bryant], [https://xflnewshub.com/alt-football/fan-controlled-football/fcf-continues-to-grow-this-time-signing-martavis-bryant-and-kelly-bryant/ Kelly Bryant], and [https://frontofficesports.com/fan-controlled-football-posts-record-breaking-opening-week/ Terrell Owens].
 
[[File:15b1dcd9e4566ff186af2a80c59d2e215e436d56.png]]


== Founders ==
== Founders ==


=== Led by a world-class team of seasoned entrepreneurs and industry vets ===
== Led by a world-class team of seasoned entrepreneurs and industry vets ==
Our founding team at FCF has multiple venture backed successful exits under their belt, and some experience playing in the NFL too (only one of us can say that!). Our exec team is comprised of an incredible balance of big league (NFL, NBA, MLB) executives, other sports property executives (AFL, IFL, ABA), and true startup founders and execs that know how to get it done in the early stages of a business. We are built to win now, and in the future.
Our founding team at FCF has multiple venture backed successful exits under their belt, and some experience playing in the NFL too (only one of us can say that!). Our exec team is comprised of an incredible balance of big league (NFL, NBA, MLB) executives, other sports property executives (AFL, IFL, ABA), and true startup founders and execs that know how to get it done in the early stages of a business. We are built to win now, and in the future.
[[File:A8395ddb353e56bc2a0be7301c182d324d15fc1e.png]]


== FCF - 8oki Football Club Team ==
== FCF - 8oki Football Club Team ==
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There is no assurance that an Investor will realize a return on their investment or that they will not lose their entire investment. For this reason, each Investor should read this Form C and all exhibits carefully and should consult with their attorney and business advisor prior to making any investment decision.
There is no assurance that an Investor will realize a return on their investment or that they will not lose their entire investment. For this reason, each Investor should read this Form C and all exhibits carefully and should consult with their attorney and business advisor prior to making any investment decision.
[[Category:Thesis]]
[[Category:Equities]]
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