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Fishbrain
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=== Monetisation strategy === Fishbrain's monetization strategy is built on both freemium subscriptions and marketplace sales. The social media component of the platform, which is free, generates data by users logging catches and interacting with each other. That data can then be analysed and generates insights as well as recommendations to "Pro" users, so they can catch more and bigger fish. The company offers three different subscription options for its users, ranging from monthly to annual offerings at price points of approximately Β£8 per month to Β£65 per year. On the marketplace, Fishbrain takes a 15% commission on gross merchandise volume (GMV) for facilitating the sale of fishing gear on the platform by merchants and retailers. The company is also exploring in-app ads as an additional revenue stream.
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