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Frahim Technical
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==Operations<ref name=":0" />== FRAHM was born out of a desire to make high quality, detailed, durable jackets with a positive impact. Unlike traditional retailers who frequently use discounted sales periods to maintain cashflow, our online pre-order model allows for more financial stability. This way, we avoid excess stock, allowing us to hold our margins, improve sustainability and maintain our quality. Launched in 2018, our founder Nick is determined to use FRAHM to destigmatize talking about mental health. We have pledged to donate £10 from every jacket sold in our partnership with CALM, the suicide prevention charity. We talk about 'real life' with honesty: life is as TOUGH as it is BEAUTIFUL. We’ve built the business with £49K to date and seen orders increase 394% to 4,694 in 2021. 57% of our products sold 3-12 months in advance, with an average customer rating of 4.9/5. We also got press coverage including the Sunday Times, The Telegraph & GQ. The jacket market is worth an estimated $94.5bn worldwide, US $2,224M in the UK in 2022. According to a study in 2021, 34% of UK customers chose brands that have environmentally sustainable values in an effort to adopt a more sustainable lifestyle. We’re crowdfunding to increase marketing & PR, plus improve ecommerce, expand our database & promote our coming women’s range. We'll then look to expand internationally. Join us & be part of our successful yet kind story.
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