Editing Frenzi

== Overview ==
Frenzi's mission is to convert fans to buy more tickets and digital merchandise through a trusted peer-to-peer reviews platform.

* A customer reviews platform open to everyone to review all music experiences.  
* Fans share authentic, personalized experiences and it enables artists’ to forge deeper relationships with their fans.

Traction so far:

* 10,341 fan reviews published in 12 months.
* covering 3,018 artists and 149 festivals around the world.
* 3,277 registered users, growing 10% MOM organically.
* 18,891 email subscriber base.
* 400,000,000 tickets available for sale.

Frenzi user experience:

* Fans can search for gig/show/festival/ artist. At peak, 750,000 fans visited Frenzi in a month.
* Fans read/write reviews. User generated content is 10X more engaging compared to traditional editorial.
* Fans can click to buy tickets.  We forecast a conversion rate of 1.2% based on competitor analysis.
* Frenzi has commercial agreements with 5 of the biggest ticket vendors in Europe & North America… with more coming!

== Team ==
'''Founder: Mark Jennings'''

Ex Global Digital Director at Last Word (acquired by Bonhill) -Senior digital media sales roles for brands including the Financial Times & Red Bull.

==Risks==
As with any investment, investing in Frenzi carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Frenzi is higher than in a company that's trading on a public market.
===Early-stage investment===
Frenzi is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.
===Illiquid investment===
The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Frenzi investment opportunity is considered to be higher risk than more liquid companies.